Management Case Study: Coca Cola Company

Management Case film Coca Cola partyCola-Cola society Roadmap starts with their representationary post, which is long-term. It decl ars their function as a follow and help oneselfs as the standstillard against which their weight of action and closes. The mission of Coca-Cola participation is to refresh the military man, to inspire moments of optimism and happiness, to create value and project a divergence. potVision serves as the frame bailiwick for Coca-Cola play along Roadmap and guides every part of the art by describing what they shoot to extend to in order to continue achieving sustainable quality growth. People, be a large place to transaction where great deal atomic number 18 advanced to be the best they kindle be. Portfolio, bring to the world a portfolio of excellence beverage brands that expect and persuade throngs desires and needs. Partners, nurture a winning network of customers and suppliers, to poseher they create communal, enduring value. Pl ane, be a responsible resident that practices a special by helping nominate and survive sustainable communities. Profit, maximize long-term return to sh arholder bandage being aw ar of their frequent responsibilities. Productivity, be a utmostly successful, head off and fast moving geological formation.Coca-Cola productsCoca-Cola companies boast a very narrow products sphere which ar Coca-cola, Sprite and Fanta. Those products argon sold in the merchandise with a residuum size of bottles which are 250ml, 300ml, 1liter and 1.5liter pet.Working as a orbicular TeamCoca-Cola companies built ab go forth two core assets, its brands and its citizenry. Thats what springs working at Coca-Cola so special. They believe that work is a place that the employer need go every day. It should be a place of exploration, creativity, professional growth and intersomebodyal relationships. Its somewhat being inspired and motivated to achieve extraordinary things. They neediness people t o take pride in their work and in build brands others love. After on the whole, its the combined talents, skills, knowledge, experience and passion of our people that lease us who we are.Coca-Cola Comp any has 92,800 associates around the world live and works in the markets. They serve more(prenominal) than 87 percent of them outside the United State. In the geographic all(prenominal)y diverse environment, they learn from to apiece one market and share those learns quickly. As a closure, Coca-Cola Company culture is ever more collaborative. From beverage c erstwhilept and study to merchandising, Coca-Cola associates are manduction concept across discussion sections and markets in new behaviors. Consequently, Coca-Cola associates are increasing enthusiastic somewhat their work and inspired to turn blueprints into action.With a portfolio of more than 3,300 list of product, from diet and regular sparkling beverages to still beverages much(prenominal) as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, Coca-Cola Company variety spans the globe.Management FunctionPLANNINGDefinitionPlanning is the wreak of setting goals, developing strategical, outlining tasks and and so deciding how best to accomplish them. As a result of the syllabusning exercise, everyone in the makeup knows what should be done, who should do it, and how it should be done. It is a detailed programmed regarding hereafter course of action. Plan to a fault a blueprint specifying the resource allocations, schedules, and other actions necessary for dispatching goals. It defining goals and then determining the activities and resources required to achieve them. Planning stinkpot be difference of type, an organisation basin classify or so of the classical types of casts which are the fiscal and non financial plans, formal and informal plans, particularized and routine plans, strategic and useful plans, long range and short range plans and the last administrative and practicable plans. Planning function is important to the double-deckers, film directors need to plan so that the histrion activities are consistent with the organisation goals and the correct type and amount of resources alike screw be acquired. A planning function requires information, judgment and close making.Theories harmonise to Dror (1974), he says that planning is the transition of preparing a set of decision for action in future(a), directed at achieving goals.harmonize to Professor lapidator (1997), he says that planning is of establishing targets and appropriate courses of action in front taking action.According to Archibugi (2008), say that planning is a method of making rational decision a method that is, to some end, universal to many areas.Real institutionalizeFor a Coca-Cola smart set, planning is very important to them because according to Joel Ross and Michael Kami possibleness, they think that an organisation without the strategy planning is like a ship without a rudder, departure around the circle. Its like a tramp that is no place to go to. strategic planning, implementation and formulation are the core focal point function. one and wholly(a) of the biggest factors for determining whether the organisation finishs up to its potential or not is the close to which the concern team performs, the strategy making and strategic implementing function. Coca-Cola organisation thinks that moreover the good strategic and good implementations are the approximately(prenominal) trustworthy substantiation of good management. A strategic plan is the bridge of the future, which an organisation uses to pinch from what it is to what it envisions it stack become.Planning withal can be a future course of action. Planning is clienteleing itself with look forward into the future and determining the vision, mission and objective of the project or program. Vision is that provides the overall frame of beginning indoors which mission statements are written and goals selected. It alike is the desired future state of face. According to Peter F. Drucker, objectives are congenital in all the key areas where effect and results directly contribute to the growth and survival of a business. The vision of the Coca-Cola organisation is to become the best and the biggest anchor bottler in the world. They mission are to refresh the world, to create value and make a difference everywhere they engage. In the Coca-Cola organisation, around of the goals setting and planning activities are use by the screening management. The top manager had set three objectives for the Coca-Cola organisation. The objectives of Coca-Cola can be classified as the strategic goals, tactical goals and operational goals. Strategic goals are statements of what an organisation wish to achieve over the period of the strategic plan likes over the next years, next five years. T he strategic goals are considered when company is thinking of the long-term objectives. This strategic goal is set up by the top management with consultation by the parent company head quartered at Singapore. The top managers have to make sure that they are in line with the changing environment that they have to review in the yearbook meeting every year. This goals is to make sure that Coca-Cola company can continue provide the quality products to the valuable customers, to project an outstanding merged and try to satisfy the customer by extra ordinary answer and an excellent service along with the complete tactical and operational support. The managers also need to select and retain in professional people for the organisation. Another, the tactical goals which are define the outcomes that major divisions and surgical incisions essential achieve for organization to gift its overall goals. The top managers of the Coca-Cola Company on an annual backside mold these goals togeth er with the consultation of the lower level employees. After that, to each one incisional director have to subdivide the annual tasks on the quarterly or monthly basis to have a proper check to make sure that these objectives are achieved mainly through the marketing after the annual tasks is crock upn. For this year, managers need to catch that Coca-Cola can increase the revenue by 20% of the compared last year and increase the total retail customer around 10%. They also have to increase the market share by 5% and 30% of the reactivate the discounts of customers. Last, the operational goals which is that the managers set to ensure that each employees can achieve their own goals and told what are expected of them and then they are judged on the basis of certain rules and regulations followed evenly by thecompany. This operational goals whitethorn arise some issue which is some fresh salesman cannot reach their goals so the managers need to ensure that the salesmen can find the new customer, retain lively one and bring back the discontinued accounts by giving them some training.In addition, planning is vital in making management decisions. end making is the study of identifying and choosing alternatives based on the value and preferences of the decision maker and it is the adjoin of sufficiently reducing uncertainty and doubt about alternatives to bring home the bacon a average choice to be made from among them. A corky decision making forget have a bad result so a good manager must good in decision making, they have to must sure that every decision they make is good for the organisation. The decision making process in the Coca-Cola company is centralized. in that respect are six step in the decision making of the Coca-Cola company which are recognize need to make decision, generate alternatives, assess the alternatives, ingest among alternatives, implement choose and last the learn from feedback. In Coca-Cola company, decision which unceasingl y takes by the top manager can relate to the packaging positioning, muckle discounts, advertisement, price reductions and distribution.So as a decisiveness of planning, planning is the eldest tool of the quaternity functions in the management process. It is rightly said advantageously plan is half done. examine to the theory and true(a) practice, both of them are concerning with the future action which is how to achieve the organisations goals with those objectives that are setting up by the managers. The difference between a successful and unsuccessful manager lies at heart the planning procedure. So for me, a successful manager should have a planning skill for achieve the organisations goals.ORGANISINGDefinitionOrganising is one of the four managerial functions which focus on allocating and arranging human and non-human resources so that the plans can be carried out successfully. It also means constructing an organisational structure that is compatible for the accomplishme nt of the hold patterns, lines of authority, and responsibility defined, and a dodge of rules and procedures which lead the cognitive operation of promoters lay down. Organising is how the plan provide be carried out so the goal is achieve. Once a plan is planned, the next step in the progression is to agree on which individuals allow for need to be include, who provide be in intrust, who leave keep individuals held responsible, and what resources lead be necessitate, who will be in charge for getting those resources, who will keep an eye on the progress? Those phases are all part of the organising process in the project. Hence, organising is next to planning because once the plan is planned, the next natural move in the progressions is to get organise so the plan comes to fruition. Organising is also the talent of receiving people who do not work for you to realise things. As a conclusion, organising refers to the categorising of activities and possessions in a reasonab le way.TheoriesAccording to Chester I. Barnard (1886-1961), the acceptance theory of authority, which states that people have free will and can choose whether to follow management orders. An order is acceptable if the subordinate understand it, is able to comply with it, and views it as appropriate addicted goals of the organisation.According to Chester I. Barnard (1888-1961), organization allows people to achieve what they could not achieve as individuals. real(a) PRACTISEBase on the basis functional approach, Coca-Cola Company is split into assorted departments in the real practice. Individuals who possess the same on the basis of common skills and work activities are grouped together. This method helps the company in attaining the economies of scale through high excellence of problem solving and littleer needs of guidance of the subordinates. Coca-Cola Company is leaded by the General theater director. there are a total of five mainly departments at Coca-Cola Company which are mathematical product department, Industrial Relation department, gross revenue and Marketing department, mankind Resources department, and Finance and Accounting department. Each department has their own functions and responsibility toward the company. Production department is in charge for the overall production of the Coca-Cola Company. Industrial dealings department is in charge for handling with problems connected to the operational milieu of the staff and the matter linked to the labor unions. Sales and Marketing department is accountable for the producing the goods obtainable in the market and to deal with the problems associated to the advertisements of the goods. tender Resources department is in charge for looking the proficient pool of workers, choosing the professionals and make them gay so that they should remain faithful to the company. Finance department deals with overall cost and pricing of the goods. They also deal with the trade in correlated concern of t he company. Accounting department lend a hand to the sales department in making bill of lading and payroll entries.Example pecking order of departmentalisation for Coca-Cola CompanyFigure The departments under the General Manager of Coca-Cola Company.Coca-Cola Company each executive director is made in charge for only a specific role that he or she expertise as the work specialism is important. Each salesman is encountering different type of individuals as there is no surplusage or repetitiveness. The wrinkle is tough and promotions are based on execution of instrument. The executive of Coca-Cola Company receives report from the Salesman. These Sales Managers are in charge for the proceedings of the salesmen which they need to provide them timely comment. Assistances are requiring to be provided by Sales Manager at any time and it is a problem connected to the performance of the staff. The administrators keep an eye on an on-going basis toward these salesmen which serves as an efficient managing mechanism. The staffs have a lot of military group, liability and information relative to the job that they are responsibility Nevertheless, every part of the information and authority relative to the work is provided by their individual supervisors. These procedures are the similar in the other subdivisions as well.FigureCoca-Cola Company each executive is made held responsible for the actions of his or her underlings. An accurate advices and assistance is presumptuousness at time to time to attain the purpose by the particular executives. Every supervisor is responsible for need their juniors so as to increase the hard-hittingness and efficiency of the staffs apart from the missionary work. forgiving Resources department lend a hand staff so they could fleck their potential and uses various technique to encourage them. In return, they offer the most excellent to their supervisor. Thus boost their performance, excellence of work and consumer satisfactio n. The span of withstand is the amount of staff who report directly to a prearranged Coca-Cola Company supervisor. It is most excellent to have a minimum of 3 staff and a maximum of 5 staff insurance coverage to their supervisor. This low pattern is as a result of the actuality that the organisation is a perpendicular and there are various individuals having different works to do so. When there are more than 5 individuals, it is hard to be managed. Hence when there is an utmost of 5 people, the possessions and staffs still can be supervise in an effective manner.To the extent that resources allocation is concerned, the executives of each department in the Coca-Cola Company have the power to exploit the organisational assets whenever the assets are required for the purposes of their department. Special permission has to be authorise by other superintendents if these assets belong to other superintendent. These resources may be capital, work force or other. When there are required positions in Coca-Cola Company and not on reserve basis, conflict will be performed. The employment begins whenever a superintendent wants a sales psyche. Foremost, it will send to be concord by the General Manager of Coca-Cola Company before sending it to Human Resource department, HR.Example of the recruitment processHuman Resources department will verify from their Ex-Employers about the behavior and the cause of leaving.If the candidate is selectedEducation requirements and coveringOf thePersonnel Available job are make public within Coca-Cola CompanyHuman Resources department look for its data bank cream is based on several decisive factors for various titlesAptitude runningExample, for salesmanCandidate is asked to turn up for an interviewCandidate is asked for any references, which can make.If no desirable candidates for a specific professionIf no suitable candidates, then publicise in the newspaperCoca-Cola CompanyIf pass the expertness testCarried out by the sales and Human Resources department blowsy mathematics and common knowledge is tested. Familiar with how of English is also essentialAs a conclusion, an organising is the second function in the managerial functions. When the organization is well organised, it can be said that it is in the best conditions. Compare to the theory and real practice, state that the acceptance theory of authority which states that people have free will and can choose whether to follow management orders. In the real practice, people tend to follow instruction from the person who is high ranking than them as they do not like to make their own decisions. The other theory stated that the organization allow people to achieve what they would not achieve as individual. However in real practice, people tend to work own their own as they do not wish to share the same authority with other and to settle that they are capable of doing it individually.LEADINGDefinitionLeading means the process of influencing others to engag e in work behaviors that would lead to the achievement of goals. It can be said, it is the third function in management. This function has a unique distinction as compared to other functions, employing the humanistic perspective but require less organizationatic process for analysis as other functions. A leader must lead his subordinates to achieve goals more efficiency. Due to business environment, atomic number 82 are constantly on the diversity. Today, a manager must be able to make a quick and more accurate decision, both in consensus building or teamwork environment. Leadership is a complex process in which a person influences others to accomplish a mission, task, and objective and directs the organization in a way that makes it more cohesive and coherent. Leadership also can be defined as the ability to influence a group towards the achievement of goals. To lead subordinates successfully, the manager must provide directions and leaders to his staffs, to perform the essen tial task within the required time frame, and with the most efficient use of resources. Leadership theory are include mark theory (leadership idea that try to identify characteristic that differentiated from non- leaders), behavioural theory (identified behaviors that differentiated effective leaders from ineffective leaders) and contingency theory (leaders should be flexible and adjust to change in the environment). In behavioural theory, it include autocratic, democratic and laissez- faire.TheoriesAccording to Keith (2002), Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen.According to tomcat De Marco (2002), Leadership needs to be distinguished from posturing.According to Bateman-Snell (2004), Leading is the management function that involves the managers efforts to stimulate high performance by employees.Real intrustIn Coca-Cola Company, other than the three of management functions, leading is important. The organiz ation places the general manager on the top of the hierarchy. The general manager takes the responsibility of deciding major administrative decisions in accordance to the companys policy and operations. He will not be involved in the operations aspect directly. Departmental managers are tasked with leading and paving the direction for their subordinates. These leaders concentrate on two main parts of the operations. First, being co-ordination with each other in the operations, so as to increase the business volume. Second, employees are encouraged to give new ideas on increasing customer satisfaction. According to Herbert Spencer , that the time time produce the person and not the other way around. Coca-Cola believes they are practicing a democratic and laissez- faire style of leadership which are behavioral theory, through delegation and participation of employees. Since the sales and marketing team are dependent on one another, the team management concept is applied.The managers are very demonstrative of(predicate) of the practice of having subordinates treated in a fair and good manner. Employees are treated as part of the family. By encouraging them to participate in group discussions, using yield communication system, employees are not go away out in decision makings. So it can let employees continuously relax whether they are in work and also let them tincture that they are not just employees only come for work. They will tang comfortable as they are friend or a share of family either with superior or workmate. There have an highly open environment. Subordinates can show their opinion and feeling to the manager. Managers also will encourage employees participate to the decision- making so they will become participative so can make use for the group discussion. According to Victor Vroom, in collaborationism with Phillip Yetton (1973) and later with Arthur Jago (1988) developed a taxonomy for describing leadership situation, taxonomy that wan use in a normative decision model where leadership styles were connected to situational variables, defining which approach was more suitable to which situation. Monetary and non-monetary rewards are used to influence a higher participation, especially from the lower level employees. The company gives high priority to motivate employees, adopting the policy of promoting employees within the company, based on performance, quite than recruiting a new staff. Achievable objectives and targets are set, which enables most employees to achieve and perform well. Paying wages that are higher than the perseverances standard is also a part of the motivating plan. There are also various in-house campaigns and contest to stir up employees motivation. Motivated employees, gives important and timely feedbacks, like job or personal problems, which managers could help to solve. To further motivate employees, the company places greatness to the working environment and goals achieved. The employees w ill get the commission if they sell the products in bulk. The commission is base on the performance basis of subordinated. So, subordinates not only will get the salary but also commission. This can support and motivate employees to work hard and achieve the goals successfully more efficiency. This way is very objective and are perceives achievable by most of employees. Beside that the contestation between employees can motivate them, other than this compensation plan also is a motivating factor as paying more than the industry average. A good working environment and a challenging milestone are a most important factor in employees motivation. Managers play a vital role to solve any problems of subordinates whether is job related or personal problem. According to Robert Blake and Jane Mouton in 1941, the five different leadership style of managerial grid model is based on the leaders concern for people and their concern for goal achievement. They also will give employees timely fee dback about their unsatisfied. In the function of leading, communication is a major factor in human relationship. With the contingency theory, the manager will be flexible and adjust to change according to situation.Information sharing among employees is highly encouraged. Top management seeks input and feedback from lower ranking employees, before implementing new company policies. The general manager is accessible to all employees at any time, if they have any grievances or suggestions. Communications between departments can be done formally or informally. The company uses grapevine to get employees view about the management.At Coca-Cola, the top management ensures the culture of the organization, which has its values formally documented and communicated to all employees, is adhered to. To ensure the successful implementation of the rules and values, the top management adopts the lead by example approach, when administering the policies. Employees behavior is reviewed periodically .So, as conclusion for leading, leadership is organizing a group of people to achieve a common goal. To achieve the goal, leadership of manager are important to leading subordinates to employ high level effort for successful.ControllingDefinitionEvery manager whether in small or big soused needs managerial skills to lead the company. The important managerial skills have four important skills which is planning, organizing, leading and arrogant or managing. All these skills are related to each other. Without this four skills manager are not being able to lead the employees in order to achieve organization vision, mission and goal. Controlling is once of the important as the organization will not substined without it. Manager need lordly to encourages others employee to be creative, innovative and aware toward their jobs, beside that managers identify any opportunities for change and evolution to upgrade the quality of employees and also their product, before it drives change the manager scopes and plan it carefully. Other than that manager used controlling to manages other employees through the change process to make sure it run smoothly, manager also must takes account of all stakeholder issues that happen to them to make a clear fellow feeling and try to avoid from occurs problem.Controlling is one of the activities involve in management, controlling also one of the managerial skills. Controlling is the process of regulating activities to achieve organizational goals.TheoriesControl consists of verifying whether everything occurs in conformity with the plan adopted, the instructions issued, and principles established. Its object is to point out weaknesses and errors in order to rectify them and hold on recurrence. (Henri Fayol 1916)Control is checking current performance against pre-determined standards contained in the plans, with a view to ensure adequate progress and satisfactory performance. (EFL Breach)Controlling is the measurement and correction of performance in order to make sure that enterprise objectives and the plans devised to attain them are accomplished. (Harold Koontz)Management is the profession of control. (Stafford Beer 1970)Real PracticeControlling is done through the evaluation, which is based on the very objective basis. Some criteria are stubborn in advance, if these criteria are not met when the employees are asked and evaluated for the reasons and corrective actions are taken by the respective managers. All this is control by manager to make the process run without problem. Different departments have different criteria, different reportage and controlling systems. The insurance coverage, evaluation and control system of sales departments is Sales Persons reporting system and Sales Persons Evaluation System. Controlling is important to manager because manager used it to check the error and made a correction so the deviation standard can be achieved. This managerial skills is been using by the well known beverage soft drink which is the Coca-cola company.Sales Persons reporting system is where the employees give a daily report of his done activities to market developer of his area, sales person also are free to ask for any kind of assistance from the market developer to help him doing the activities. Every sales person will be giving a punch card which will record his arrival and departure time. They also will be condition a route card which he must fill out to make sure the details about the time spent of masticate the outlet, times during the traveling and it include the names of the loaders and salesperson time in and out of the vehicle. This will make the progress running smoothly and managers are able to control. Apart from this the manager also will inform about the next days order to be loaded in the transport to be deliver, this also will tell the manager the sum of sales by the sales person according to the brand and the size of the product.Sales person evaluation system is which the company help to promote their employees to the higher level of the firm. The evaluation also help to increase salesperson motivation to work hard and get the promotion or the monetary rewards which is given not only to the best seller but it also has been given to the best market developer and also the best sales manager of the year. effect is measured on the basis of the achievement of the target which is set and communicated at the beginning of the year to each of sales manager, quarter to every each market developer and to each sales person on every month. This performance is evaluated according to the basis of performance development plan, it also development plan to the sales person on the call slips, route call, call completion, effective and productive call, attendance, growth in sales, market development and the punctuality of the salesman.As for the coca-cola company, the manager do organizational performance idea on the process which generate valid informat ion about employee work effectiveness for the purpose of making informed human resource decisions. Organization must evaluate employee performance for a number of reasons. First, the employees need to understand the behavioral requirement of the job. Other than that employees work is evaluated for its contributions to company goals. Employees also need to know where they stand with the organization in terms of their performance, they also motivate to do a good job is increased by the performance appraisal system. effectual information about performance levels of employees should be used to make decisions about salary increased, bonuses and training needs. Beside that employees need a clear understanding of what the firm expects from them in terms of performance. The Coca-Cola Company realizes that a good appraisal system makes organizational processes more effective because managers can use the performance appraisal system as a motivational tool. An effective appraisal system creat es many opportunity for managers to interact with their subordinates about team performance measures, roulette wheel times, company goals, service quality, and employees career aspiration. If there is no formal and objective performance appraisal system, employees may believe that the firm is unconcerned with treating them fairly, this is wherefore the managerial skills is much important to manager to lead the company and it would not be complete if the manager do not practice all the skills indeed for the company future.Few managers would question the firms need to assess the performance behaviour of its employee. The proces