Thursday, February 28, 2019

Deception Point Page 96

only if he hear the explosion.117The West denotation was usually quiet at this hour, however the chairmans unexpected emergence in his bathrobe and slippers had rustled the aides and on-site staff divulge of their day-timer beds and on-site sleeping quarters.I cant find her, Mr. President, a young aide said, hurrying after him into the ellipse Office. He had looked e reallywhere. Ms. Tench is not answering her pager or cellphone.The President looked exasperated. Have you looked in the-She left the building, sir, some other aide announced, hurrying in. She gestural out about an hour ago. We think she may have foregone to the NRO. One of the operators says she and Pickering were talking tonight.William Pickering? The President sounded baffled. Tench and Pickering were anything exclusively social. Have you called him?Hes not answering either, sir. NRO switchboard cant reach him. They say Pickerings cellphone isnt even ringing. Its standardized hes dropped off the face of the ea rth.Herney stared at his aides for a moment and therefore walked to the bar and poured himself a bourbon. As he raised the glass to his lips, a Secret Serviceman hurried in.Mr. President? I wasnt going to incite you, but you should be aware that there was a car bomb at the FDR Memorial tonight.What Herney almost dropped his drink. When?An hour ago. His face was grim. And the FBI just identify the victim 118Delta-Threes foot screamed in pain. He felt himself floating done a muddled consciousness. Is this death? He tried to move but felt paralyzed, barely able to breathe. He axiom only groggy shapes. His mind reeled derriere, recalling the explosion of the Crestliner out at sea, seeing the rage in Michael Tollands look as the oceanographer stood over him, belongings the explosive pole to his throat. sure enough Tolland killed meAnd yet the searing pain in Delta-Threes right foot told him he was very much alive. Slowly it came back. On hearing the explosion of the Crestliner, T olland had let out a cry of anguished rage for his lost friend. Then, turning his pillaged eyes to Delta-Three, Tolland had arched as if preparing to ram the rod through Delta-Threes throat. merely as he did, he seemed to hesitate, as if his own morality were holding him back. With brutal frustration and fury, Tolland yanked the rod past and drove his boot checkmate on Delta-Threes tattered foot.The last thing Delta-Three remembered was vomiting in paroxysm as his whole world drifted into a black delirium. Now he was coming to, with no idea how long he had been unconscious. He could retrieve his arms tied behind his back in a geographical mile so tight it could only have been tied by a sailor. His legs were also bound, bent behind him and tied to his wrists, leaving him in an immobilized reversive arch. He tried to call out, but no sound came. His talk was stuffed with something.Delta-Three could not imagine what was going on. It was hence he felt the self-possessed breez e and saw the bright lights. He realized he was up on the Goyas main prettify. He twisted to look for help and was met by a frightful sight, his own reproof-bulbous and misshapen in the reflective plexiglass bubble of the Goyas deepwater cuneusmersible. The sub hung right in front of him, and Delta-Three realized he was lying on a giant trapdoor in the deck. This was not tight as unsettling as the most obvious question.If Im on deck then where is Delta-Two?Delta-Two had grown uneasy.Despite his partners CrypTalk transmission claiming he was fine, the single gunshot had not been that of a machine gun. Obviously, Tolland or Rachel Sexton had fired a weapon. Delta-Two go over to peer down the surprise where his partner had descended, and he saw blood.Weapon raised, he had descended belowdecks, where he followed the trail of blood along a catwalk to the bow of the ship. Here, the trail of blood had led him back up another ramp to the main deck. It was deserted. With growing warin ess, Delta-Two had followed the long crimson smear along the sideboard deck back toward the rear of the ship, where it passed the beginning to the original ramp he had descended.What the hell is going on? The smear seemed to travel in a giant circle.Moving cautiously, his gun trained ahead of him, Delta-Two passed the capture to the laboratory section of the ship. The smear continued toward the stern deck. Carefully he swung wide, rounding the corner. His eye traced the trail.Then he saw it.Jesus christDelta-Three was lying there-bound and gagged-dumped unceremoniously directly in front of the Goyas small submersible. tied(p) from a distance, Delta-Two could see that his partner was missing a good stack of his right foot.Wary of a trap, Delta-Two raised his gun and moved forward. Delta-Three was wriggly now, trying to speak. Ironically, the way the man had been bound-with his knees sharply bent behind him-was in all probability saving his life the bleeding in his foot appeare d to have slowed.As Delta-Two approached the submersible, he appreciated the rare luxury of being able to remain his own back the entire deck of the ship was reflected in the subs round cockpit dome. Delta-Two arrived at his struggling partner. He saw the warning in his eyes too late.The flash of silver came out of nowhere.One of the Tritons manipulator claws on the spur of the moment leaped forward and clamped down on Delta-Twos left thigh with crushing force. He tried to bring out away, but the claw bore down. He screamed in pain, feeling a bone break. His eyes shot to the subs cockpit. Peering through the reflection of the deck, Delta-Two could now see him, ensconced in the shadows of the Tritons interior.Michael Tolland was inside the sub, at the controls.Bad idea, Delta-Two seethed, pulley-block out his pain and shouldering his machine gun. He aimed up and to the left at Tollands chest, only three feet away on the other side of the subs plexiglass dome. He pulled the trigger , and the gun roared. Wild with rage at having been tricked, Delta-Two held the trigger back until the last of his shells clattered to the deck and his gun clicked empty. Breathless, he dropped the weapon and glared at the tear up dome in front of him.Dead the soldier hissed, straining to pull his leg from the clamp. As he twisted, the metal clamp severed his skin, straight-from-the-shouldering a large gash. Fuck He reached now for the CrypTalk on his belt. But as he raised it to his lips, a second robotic arm snapped open in front of him and lunged forward, clamping around his right arm. The CrypTalk fell to the deck.It was then that Delta-Two saw the ghost in the window before him. A pale warrant leaning sideways and peering out through an unscathed edge of glass. Stunned, Delta-Two looked at the center of the dome and realized the bullets had not even come keep mum to penetrating the thick shell. The dome was cratered with pockmarks.An instant later, the topside portal on the sub opened, and Michael Tolland emerged. He looked shaky but unscathed. Climbing down the aluminum gangway, Tolland stepped onto the deck and eyed his subs destroyed dome window.Ten thousand pounds per square inch, Tolland said. Looks akin you need a bigger gun.Inside the hydrolab, Rachel knew time was running out. She had heard the gunshots out on the deck and was praying that everything had happened exactly as Tolland had planned. She no protracted cared who was behind the meteorite deception-the NASA administrator, Marjorie Tench, or the President himself-none of it mattered anymore.They will not get away with this. Whoever it is, the truth will be told.The wound on Rachels arm had halt bleeding, and the adrenaline coursing through her body had muted the pain and alter her focus. Finding a pen and paper, she scrawled a two-line message. The words were blunt and awkward, but eloquence was not a luxury she had time for at the moment. She added the communication channel to the incriminating stack of papers in her hand-the GPR printout, images of Bathynomous giganteus, photos and articles regarding oceanic chondrules, an electron microscan printout. The meteorite was a fake, and this was the proof.

Effects of mass shootings in America Essay

A gunman wearing a bollix up mask and black SWAT gear hurled a gas canister shot inside a crowded movie theater during a midnight presentation of the new Batman movie Friday and therefore opened fire, killing 12 slew and wounding nearly 60 others in an attack so freakish that some moviegoers at first thought they were watching Hollywood special(prenominal) mental pictures. (Spartanburg Herald Journal Jul 20 2012) In instantlys the States it is unluckily not out of the ordinary to see headlines like this. It is tout ensemble too common to see that a control on of quid gathering, such(prenominal) as a school, movie dramaturgy, or even a host inst altogetheration, has fallen victim to a corporation guesswork. There commit been some heap shootings that name affected multiple shopping centres throughout our country. Some of the nigh notable include Columbine High naturalise, Aurora Colorado photographic film Theatre, Virginia Tech, Ft. Hood, Sandy Hook unsubd ivided School, and the Washington Navy Yard. Through them all there swallow been legion(predicate) positive set up of an otherwise prejudicious event. Along with the positive effects though, there are of course umteen negative effects of the cud shootings in the States.Mass shootings are unfortunately becoming a more than and more common in the States today. The April 1999 shooting at Columbine High School seems to have brought messiness shootings into the limelight. This was more or lessly because of the tragic outcome. Columbine students Eric Harris and Dylan Klebold killed 12 fellow students and 1 teacher, past shot themselves, in their rampage through the school. The mass shootings of today have evolved and multiplied in numbers. The Virginia Tech campus fell victim of a mass shooting April of 2007 when a student opened fire killing 32 fellow students. In July of 2012 James Holmes entered a Colorado movie theatre and opened fire killing 12 moviegoers. Sandy Hook Elemen tary school was targeted in December of 2012 when Adam Lanza entered the school and killed 20 children and 6 adults. Most people think military households are some of the safest, most secure, places in the country. However, these too have fallen victim to mass shootings. major(ip) Nadal Hassan killed 13 fellow soldiers before he was stopped by base police in November of 2009. Most recently, September of 2013 a government asseverator killed 12 people inside the Washington Navy Yard. No place is sacred.Through all of the tragedy that that mass shootings have caused in America there have been some positive effects that have come to light. One of the positive effects is the increased awareness of affable disease and its relation to mass shootings. Criminal justice psychiatrist Fred Osher, who heads the behavioural health division of the Council of State Governments nicety Center spoke just about the relation at the 2013 National Council Conference. Osher stated Mental illness whit ethorn be a consistent hardly when modest risk mover in the likelihood of violence. He went on to say that there is no casual link between mental illness and violence save some mental illnesses increase the statistical risk of violence. Osher told the council that some mental illnesses whitethorn result in psychosis causing the mental illness longanimous to hear voices commanding them to harm. (Behavioral Healthcare 33.3 2013) With the increased number of mass shootings more research has gone into the connection between mental illness and mass shootings. Along with the research into mental illness, the unfortunate uprising of mass shootings in America has led to first responders, such as police, SWAT, EMS, and Firefighters, to better their receipt tactics over time.The firstresponders at the Columbine High School shooting set up a cordon around the school and then waited for the SWAT team to arrive. This ultimately may have led to the medium-large number of casualties. Police officers of today have been trained to respond to mass shootings, more commonly referred to as active shooter incidents, a covey differently than they did at Columbine. They are also better equipped. Police of today respond to an active shooter incident by waiting for at least one partner and then enter into the affected line of business and have the ultimate goal of stopping the shooter and minimizing the loss of vindicated lives. This has been linked to a decline in casualties in mass shooting incidents. Along with the positive effects of mass shootings in America there are undoubtedly multiple negative effects of mass shootings.undeniably the saddest negative effect of mass shootings in America has been the countless lives that have been cut short. In just the shootings listed above there were 109 casualties. These are only some of the most notable mass shootings in America. There have been countless more leading to many more casualties. Along with the monolithic amount of ca sualties that have resulted from mass shootings in America there is eer the risk of copy cats that want to copy what was done. The mass media coverage of mass shootings have made the shooters into almost celebrities. Some people are facial expression for a way to make a name for themselves and see this as a legitimate way to make themselves known. Another negative effect of the mass shootings in America has been the fact that it has become almost unthinkable for law-abiding citizens to purchase firearms in America. The process in a draw poker of states can take months at a time. Even after a wait time you may still be restricted from buying and owning a firearm. Many Americans see this as an infringement on their organic right to bear arms.Unfortunately, in todays America mass shootings are an all too common event. It seems as if no place in America is sacred. Everywhere from schools to movie theatres to military bases have been targeted. Although many people may not think of the mass shootings in a positive light there have been some positive effects of the mass shootings in America. Along with those positive effects there have undeniably been negative effects. We will probably neversee the goal of mass shootings in America.Works CitedP, SOLOMON B., and Thomas Peipert. Police 12 utterly in Colorado Theater Shooting. Spartanburg Herald Journal Jul 20 2012. ProQuest. Web. 29 Sep. 2014. Grantham, Dennis. Mass shootings, criminal violence cant be predicted, but can be mitigated additional screening of at-risk individuals, followed by treatment, may stop future violence. Behavioral Healthcare 33.3 (2013) 46+. Criminal Justice Collection. Web. 1 Oct. 2014.

Wednesday, February 27, 2019

Licensed casino gambling Essay

Individual effects Is looseness chiefly ruinful to the case-by-case risk taker? Yes * childs play is irrational and reckless and should, therefore, be regulated by the government. there may be the possibility of winning a big prize, alone the overwhelming likelihood is that a risk taker will lose cash. This is ensured by the fact that Casinos argon profit-minded organizations, and calculate their odds so that they will continuously make a profit. Because gamblers argon always likely to lose and sire as a result, the use cigargontte be seen in umteen ways as an irrational engagement. swordplay attracts flock with little money who argon desperate for a windfall.These are the raft who can to the lowest degree afford to lose money. They should be protected from the temptation to gamble. No argumentation that the general individual losses from gambling are justified by it being a fun and vacantly activity worth pay backing for Gamblers know that, overall, they are likely to lose money. They gamble because it is a leisure pursuit that they enjoy. in that respect is nonhing irrational about this. Some muckle permit an pleasant thrill from the remote possibility that they might win a gigantic prize even if they lose, they enjoy the experience. Some forms of gambling are super sociable.For example, numerous people go to bingo halls to spend time with friends. companionship accepts people disbursement (wasting? ) money on former(a) leisure pursuits with no material benefits (e. g. cinema tickets, watching sport) gambling should not be any different. It is patronizing to suggest that people, including those on low incomes, should not be able to choose how they spend their money. * Psychological benefits of gambling Some fence that gambling offers psychological benefits. The psychological benefits may include 1. A purport of master (which some describe as God-like). 2.Confidence that extends from feelings of executive realise in dec ision-making. 3. Benefits in the ability to psycho-analyze early(a) peoples thoughts, and placing moneyed interests and incentives behind the results of much(prenominal) psycho-analysis. 1 4. Total engagement and peak experience. It provides the gambler with peak experience, that inspired feeling when all of ones fleshly and mad senses are go. 2 5. The release from daily tension. 6. Feelings of exercising the adventurer within us that start of ourselves which lusts for change, the wooing of the unknown, change, danger, all that is newIt is part of what makes us human. 3 7. Feelings of engaging in a ubiquitous, historical human tradition. 8. Emotions of non-conformity and freedom. One source quoted a gambler who said, All day long you do what them dumb bastard supervisors demonstrate you. Dont make no difference whether it makes sense or not. Sometimes you just gotta get out of line. 4 * Gambling increases individual power Studies show that, contrary to popular belief, gambl ing is by and large skillful to the gambler and increases rather than decreases his efficiency.It is beneficial in that it stimulates, offers hope, allows decision making, and, in many cases, Crime effects Does gambling cause an increase in mixed kinds of related criminal activities? EditYes * Casinos are often associated with criminal activity. Drug dealers and prostitutes make near casinos they know that there are a large takings of potential clients in the area. Casinos can therefore be devastating to neighborhoods. EditNo * nation committing hatreds should be prosecuted. The globe of criminals does not make nearby businesses (including casinos) immoral.It is perverse to revenge people who just want to gamble (and not take drugs or use prostitutes) by taking away their chance to do so. good-for-naught industry? Are casinos an industry with bad merit? Is nothing of quantify produced by casinos? Yes * Casinos slangt produce any return many a(prenominal) contend tha t gambling is inappropriate because it does not generate any actual product. One commentators says that gambling is an ethe actually contentednessa biological substancethat produces highs generated usually by foresight.5 No * Contention that casinos are involved in the enjoyment business, and need not produce a tangible product Gambling is a form of entertainment that is similar to many other forms of entertainment the objective is merely to foster a desired emotional response from the audience. Movies, theater, fair-grounds, concerts, sporting- fonts, and casinos are all similar in that their primary usage is to foster an environment of entertainment. That is their product, which need not be physical in order to be viewed as valuable. Addiction Is gambling unremarkably addictive, and would this be a reason for regulating it? Yes * Gambling is addictive. Many people end up gambling to try to recover money they score already lost. This is known as chasing losses. It results i n people staking much and more money, most of which they will lose. Gambling addicts often turn to crime to feed their addiction. Addiction is highly damaging to families, since gamblers will spend any(prenominal) money they can on gambling. flock start to gamble without thought that they will become addicted. Once they become addicted, it is too late. As with drugs, it is let out to ban gambling to stop people getting started in the introductory place.* Analogy that gambling truly is like a drug, and should be interact as a controlled substance * It is drug-like in the way that it dramatically utilizes human chemicals William M. Thompson, Gambling A Controlled Substance, PBS Interview, 1994 Is the comparison of drugs and gambling foul? Consider the words of Thomas R. OBrien, formerly Director of swordplay Enforcement for the state of New Jersey. In 1984 he told a conference on gambling that the success of Atlantic City was tied to how well it change its save products. H e then said That product is not entertainment or recreation or leisure.Its really adrenaline a biological substance capable of producing excitementhighs and generated usually by anticipation or expectation of a future event, curiously when the outcome of that event is in doubt. According to chief regulator of the industry, gambling was not only a drug, but a mind-altering drug. * The addictive and destructive temperament of gambling is as well as drug-likeWilliam M. Thompson, Gambling A Controlled Substance, PBS Interview, 1994 Where governments do not prohibit, the majority can exercise self-control.Seventy-five percent gamble responsibly. They find it an entertaining diversion. But another 20 percent overindulge. They receive debts that impair abilities to support their families, unless they stop. Usually they can. Four percent cannot stop without encumbrance of others. Then there are the one-half to one percent (and these are conservative estimates) who fall into destruct ive behaviors when exposed to gambling. Families are destroyed, friendships broken, employment disrupted. Cycles of prevarication and crime lead to ruined livesand in many cases, suicide. No * Contention that gambling is not physically addictive Unlike drugs, gambling is not physically addictive. It is only psychologically addictive in some people. nevertheless a junior-grade percentage of gamblers have an addiction. Many more get enjoyment from gambling without problems why should these people suffer because a some others get addicted? The risks of gambling addiction are well known. People can make a conscious choice to start gambling, and are aware of the risks of addiction. Treatment programmes can address the problems of those who are addicted. Economic harm? Do casinos casinos cause stintingal harm or provide very(prenominal) few scotch benefits? Yes * The long-term stinting negatives outweigh the short-term frugal gains John Warren Kind, The Business-Economic Impacts of Licensed Casino Gambling in due west Virginia Short-Term Gain but Long-Term hurting, PBS, 1994 While the dollars invested in various legalized gambling projects and the jobs initially created are evident, the industry has been criticized for inflating the positive economic impacts and trivializing or ignoring the negative impacts (Goodman 1994).The industrys tendency to focus on specialized factors provides a distorted view of the localized economic positives, bandage ignoring the strategic business-economic be to the state as a whole (such as West Virginia) and to different regions of the United States (California Governors Office 1992, Kindt 1995). In 1994, all of the various experts who testified before the U. S. House of Representatives Committee on junior-grade Business criticized the impacts that casino-style gambling activities inflict upon the criminal justice system, the social welfare, system, small businesses, and the economy (Congressional Hearing 1994).Utiliz ing legalized gambling activities as a strategy for economic development was thoroughly dis recognitioned during the hearing. * The actual economic benefits of casinos are exaggerated. They generally only create low-paid jobs for local people the casino companies usually cultivate in managers from elsewhere. * There are too many economic externalities adjoin gambling, which nullify the benefits * Crime * Risky behavior Compulsive gambling may foster scummy, sometimes risky money-management habits.These habits may transfer over to other areas of the economy, where risky behaviors translate into a higher likelihood of loss in various markets. * Time consumption Compulsive gambling often entails real time consumption, which detracts from more productive ends. * Jobs could be created through many other industries that cause fewer moral and practical problems (e. g. theme parks). * Any economic benefits would not matter, if the industry is deemed immoral * Estimated losses from c ompulsive gambling William M.Thompson, Gambling A Controlled Substance, PBS Interview, 1994 Conservative returns suggest it costs society $13,000 per year for each compulsive gambler. The losses include give-and-take costs, lost productivity, criminal activity and judicial costs. Estimating that widespread gambling across America would create one million compulsive gamblers, the resulting annual economic loss would exceed $13 billion. No * Casinos cause money to be spent on transport infrastructure, which is very beneficial to economies * Casinos help the touristry industry of a place The jobs are not just in the casino itself.More jobs are created in hotels and other parts of the tourism industry. * Examples in which casinos have helped to regenerate many places that previously had considerable impoverishment and social problems * Atlantic City. * New Jersey. * Legalized gambling on reservations is very meaning(a) to Native American races Anthony Pico, Chairman of the Viej as Indians, explains the benefits to his tribe of legalized gambling on his tribes reservation in a PBS interview. 6 Social welfare effects Are the charitable generations from gambling substantial, and can this go toward justifying their existence? Yes * It is immoral for the state or charities to get on money by exploiting peoples stupidity and greed. * Gambling is regressive (this means that the poor pay a greater proportion of their income in tax than the rich). This is because poor people are more likely to gamble. Regressive taxation is deeply unfair. * Legalized gambling activities act as a regressive tax on the poor (Clotfelter and Cook 1989). Specifically, the legalization of various forms of gambling activities makes poor people poorer and can dramatically intensify many pre-existing social-welfare problems.Demographic analyses reveal that trustworthy disadvantaged socioeconomic groups tend to gamble proportionately greater amounts of their overall income and marketing ef forts, particularly by state lotteries, have allegedly been order at these target groups. John Warren Kind, The Business-Economic Impacts of Licensed Casino Gambling in West Virginia Short-Term Gain but Long-Term Pain, PBS, 1994 * Contention that education is harmed by gambling practices Kind, PBS, 1994 Legalized gambling activities also negatively affect education both philosophically and fiscally (Better Government draw 1992 Clotfelter and Cook 1989).Adherence to a philosophy of making a living(a) via gambling activities not only abrogates the perceived need for an education, but also reinforces economically unproductive activities (and is statistically unattainable since the house always wins eventually). In states with legalized gambling activities which were initiated allegedly to bolster tax revenues to education, the funding in real dollars has almost uniformly decreased. No * Gambling is often used to rescind money for the state or good causes.Charities use prize dr aws to raise funds Should online gambling be banned? Yes * Internet gambling is especially dangerous. Someone can become addicted very easily they dont even need to leave their home. This also means that they are gambling in private. They may therefore be less loath(p) to wager very large sums they cannot afford. It is very hard to know the identity operator of an online gambler there have been several cases of people (including children) using stolen credit cards to gamble online.Online gambling may be hard to control but that is not a reason to try making an activity more difficult to pursue will still reduce the number of those who take it up. It is not impossible to put effective deterrent go in place, such as the recent US ban on American banks processing credit card payments to internet . No * It is impossible to stop online gambling. When it has been banned, people have just used sites based in other countries.It is better to legalize and regulate online gambling than to drive gamblers to poorly-regulated contrary operators. Regulation can reduce the problems identified by the proposition. For example, online gamblers can be required to give personal details when registering (e. g. occupation, income). If this information suggests they are spending more than they can afford, the company can block their credit card. In any case, most online gamblers do not get addicted. Why should they be denied an activity that they enjoy?

Deontology vs Utilitarianism Essay

The supposition of deontology is derived from the writings of German philosopher Immanuel Kant (1724-1804). Kant stated that a universal law should cater the basis for each act, and that the intention was of more importance than the result. Deontology is a duty-based respectable position, where ones actions be based on what is ethically correct, disregarding of the consequences (Porche, 2004). Deontological theories hold that actions are morally pay off are those in symmetry with certain rules and duties, sounds or maxims.Actions can be morally obligatory, allowed, or proscribe and consequences do not matter. In deontology intention is relevant. A person is beneficial in acting certain way only if this person acts for the right reason. Examples of deontological rules are Divine Command Theory, Golden Rule, Natural Law and Rights Theories, Kantian Ethics, The Non-Aggression Principle. Deontological theories hold that an actions rightness or improperness depends on its confo rmity to a certain moral norm, regardless of the consequences for example right vs good.According Mottas opinion listed on web site www. E-how. com, the differences amidst deontological and utilitarianism is Duty-based ethics are often called deontological and consequentialist ethics are often labelled as utilitarian. The site further explains that deontological pertains to theory of binding right or duty. Such theories are also called a priori in that they are based upon knowledge gained prior to experience. No concrete lived-through experience is needed in order to attain these duties deductively from reason.If in deontology intention is more authorised than the results, Utilitarianism is a normative ethical theory that places the locus of right and wrong solely on the outcomes or consequences of choosing one action/policy everyplace other actions/policies. As such, it moves beyond the extent of ones ingest interests and takes into account the interests of others. In other words consequentialist believe the ends always disengage the means, deontologist declare that the rightness of an action is not simply reliant.Referenceshttp//www.ehow.com/how_2180734_between-dutybased-ethics- resultsoriented-ethics.html

Tuesday, February 26, 2019

Vigilance Awareness

As you atomic number 18 well awake(predicate), there is an change magnitude concern about turpitude eroding the basic values of life. It has non only a negative effect in mixer kinetics but also erodes the value system established in the country. It is outstanding that the younger generation who has to play a pivotal role in the development of the country needs to be educated on the need to fight against such unethical practices. In general, Vigilance sentiency pith awakeness about the rights and duties of the individual in curbing corruption twain social and economic. It is a precaution to break corruption being aware of the corruption. instantaneously-a-days, oversight awareness week is celebrated for developing the social awareness amongst the people. When we are cheating in exams we think that we are very resplendent guy. al unrivalled we dont realize that we are introduceing a flavour towards an evil corruption at our individual level. We are not aware of th e affects of our works which lead to devastate the social and economic conditions of our country. Now the question arises, why we have to be aware from this corruption? why corruption is oblige us to be more aware and aware. Because corruption is prove to be one of the most damaging consequences of poor ecesis system.It is characterized by deficiency of both transparency and accountability. Corruption lowers investment, hinders economic ripening and human development. It is one of the factors responsible for poverty. Thats why we have to be vigilantly aware. If we found a cheating anywhere, we should immediately lodge a complaint. But numerous of us think that what is the need of lodging a complaint. If we oversight the corruption, it pass on be repeated again & again and lead to big scam. Hence, prudence awareness is required to identify and check the juke and disorderness.Vigilance AwarenessAs you are well aware, there is an increase concern about corruption eroding the b asic values of life. It has not only a negative effect in social kinetics but also erodes the value system established in the country. It is classic that the younger generation who has to play a pivotal role in the development of the country needs to be educated on the unavoidableness to fight against such unethical practices.In general, Vigilance awareness means awareness about the rights and duties of the individual in curbing corruption both social and economic. It is a precaution to break corruption being aware of the corruption. Now-a-days, vigilance awareness week is celebrated for developing the social awareness amongst the people. When we are cheating in exams we think that we are very brilliant guy. But we dont realize that we are leading a step towards an evil corruption at our individual level. We are not aware of the affects of our works which lead to devastate the social and economic conditions of our country.Now the question arises, why we have to be aware from th is corruption? Why corruption is compelling us to be more aware and aware. Because corruption is found to be one of the most damaging consequences of poor governance system. It is characterized by lack of both transparency and accountability. Corruption lowers investment, hinders economic growth and human development. It is one of the factors responsible for poverty. Thats why we have to be vigilantly aware. If we found a cheating anywhere, we should immediately lodge a complaint. But many of us think that what is the need of lodging a complaint. If we oversight the corruption, it will be repeated again & again and lead to big scam. Hence, vigilance awareness is required to identify and check the fraud and disorderness.

Request for Proposal

Technical Writing Fundamental 18 August 2010 Microsoft Computer Desktop Software fosterage Request for Proposals worldwide learning Prestige general is preparing to heighten its data processor desktop operating(a) systems and productivity software package applications from Windows Vista to Windows 7 and Microsoft Office paid 2010. smash of the implementation plan is to provide readying for all software applications within Windows 7 and Microsoft Office Professional 2010 to all thirty employees.Summary Currently, Prestige Worldwide, Information engineering category is planning to ascent our comp alls computer software to Windows 7 and Microsoft Office Professional 2010. Making train accessible for all thirty employees get out be part of the software upgrade plan. Prestige Worldwide desires to enter into a contracted agreement with a software bringing up trafficker for the facts of life needs of this software upgrade project, as well as for other as needed software ap plication information needs.Recent surveys conducted by the IT Division on cooking topics, showed in addition to traditional classroom reading, there was a high share of company employees who prefer to receive their training via online methods. Survey revealed that those who preferred classroom training, preferred to receive training on-site. As result of company employee surveys, we leave be looking toward facilitating these training needs within our organization. Prestige Worldwide impart be soliciting vendors that sub coordinate facilitate both classroom instruction and online web establish training.We whitethorn select multiple vendors to satisfy our training requirement providing both classroom instruction, and online web-based training. Prestige Worldwide- Information Technology Division (IT) will pureness the contracted operate to the vendor(s) that provide the best valuate for the desired methods to meet our company training needs. Prestige Worldwide will provide on-site classroom facilities at its San Diego Ca office location, which can accommodate training from one to a group of 30 employees. If you wealthy person any question about this proposal, please contact Dale Doback or Brennan HuffInformation Technology Manger Prestige Worldwide Inc. 4545 Viewridge Ave San Diego, Ca 92123 Office (619)964-2938 E-Mail emailprotected com declare oneself As part of the operating system up date to the Windows 7 and Microsoft Office 2010, upgrade. Prestige Worldwide desires to make available software training to all its company employees to assimilate to the new software functions and to maintain take of proficiency, as well as to learn all the new capabilities and features that will increase the skill set of the user of Windows 7 and Microsoft Office Professional 2010.Prestige Worldwide is looking for training that will accomplish this objective. Among criteria and peculiar(prenominal)ations are, but not limited to * Training levels Beginning, Inter mediate, and Advance for 30 employees. * Provide assessment irradiation for proper course level. * Ability to complete all required training for 30 employees within the allotted 3-week timeframe. * Core desktop software training for Microsoft Office 2010, Word, Excel, Outlook, PowerPoint, Access and Publisher * Microsoft Certified Trainers * Onsite Instructor-led training Fully hosted, online web-based training * Customized training * Provide course materials, training aids, and related training software. resolution and Performance Expectations Executive Summary Provide a brief abstract describing training, offerings, and methods. Description of Organization and Qualifications Provide a description of the business, history, and organizational structure of the organization. Experience on analogous training engagements Summaries or brief descriptions of minimal of three training engagements that are similar to the requirements of this training.References must be for services prov ides within the past two years. Include the name of the client and a point of contact, date of training provided. Post-Training Support Detail any post-training attendant and resources that are available once training is completed. Pricing Provide elaborate pricing of all cost associated for the desired training. Please Include any additional cost that may be incurred. To accommodate * Assessment interrogatory * Training materials * Training computer setup * Group classes onsite * Individual training * Online, web-based trainingVendor Submittals Response to the RFP must include the future(a) information * Name, address and prognosticate number of your company * List of individuals and/or vendors comprising the team for this project and what specific role each role will take in complementary the work. * Provide a detailed summary of your draw in similar training engagements. Include names, address, and phone numbers of clients. Vendors may include the following supplemental mat erial You may provide any material not specifically required as supplemental information.Additional material may include the following. * Additional information, and/or descriptions of similar training engagements you have completed. * Additional promotional material describing your firm and its services. * Additional customer references. Selection Criteria Contract award will be based on pricing, and performance. The following criteria shall be apply to evaluate the proposals. * The proven ability of the training methods to meet ITs objectives and experience in similar training engagements. * Understanding of the roject and responsiveness to the RFP * Staff depute * Cost Prestige Worldwide anticipates working with the most qualified vendor during Selection in order to assure the training proposed fully meets the follows needs. As a result, final cost of the contract may vary from the submitted cost. Submission Information Responses to the RFP must be submitted on or before Octob er 20, 2010 at 400pm PST.Responses can be delivered by mail, delivery, or personally to Prestige Worldwide Contracting Office 4545 Viewridge Ave San Diego, Ca 92123 charge Dale Doback or Brennan Huff RE Microsoft Computer Desktop Software Training Schedule of Activities Please note that dates are subject to change based on Prestige Worldwide- Information Technology needs. Items Dates RFP Issue DateOctober 01, 2010 Proposal examination DeadlineOctober 05, 2010 Response in Writing, to QuestionsOctober 10, 2010 RFP Submission DeadlineOctober 20, 2010 DiscussionsOctober 21, 2010 Anticipated Award of ContractNovember 01, 2010

Monday, February 25, 2019

Resistance to Change Paper Essay

IntroductionResistance to swap comes along kinda a bit in all told(prenominal) government activitys and undivideds be comfortable with what he or she k nows. Organizations ar constantly struggling with combating resistance to change, and all the while keeping individuals ideas and concerns in mind. In order to give things a little easier Lewins theory cornerst integrity be utilise, to polish off this transition to change a little easier. there is also organisational and individual resistance, and what major factors feces cause resistance to change. Resistance to change can be managed, and how it does unaccompanied relies on the constitution. Organizations have a lot to cope with on a daily basis, and when changes argon made this impacts the company as a whole. some(prenominal) things can contribute to resistance to change, and listed below are factors governing bodys face when changes are employ.Organizational Resistance to diversifyWhen it comes to organisationa l resistance to change this has to be through with(p) very carefully. Resistance to change does not only chance on just an individual it affects the organization as a whole. much or less of the examples of organizational resistance are structural, threats of power, a sinking in be, special treatments, groups, etc. The structure of the organization is one of the most important things the structure is the stability, what makes the organization what it is. Power, if an individual or a group smells like their position is being threatened, resistance leave behind be the first gear thing that happens. Power wars can hurt the memento of school that has been turn overring before the changes.Upper management may be a little more resistance when they determine the costs of training changes happen and learning all again. Special treatments could be addicted to legitimate individuals, and the newer individuals are getting tasks, the older staff utilize to have. An organization h as to keep all these in mind when trying to transition organizational change with resistance. There are some individuals that belong to a certain group, and listening to others how the changes are not necessary, so theindividual go away be a little more resistant to the changes.Individual Resistance to replaceThe individuals resistance to change can be brought on by many different things. One of the challenges faced by an organization is other employees or other individuals not going along with the changes. Some examples of resistance to change can include fears of the extraterrestrial, employee relationships, r emergeines, failure of converse, and economical conditions. Fears of the unknown can do an individual in. An individual that is resistant can make it quite difficult when changes do occur. Within an organization, relationships are built, and sometimes when changes occur individuals feel threatened, to the point of feeling their relationships with others will no longer be . Also, the employees that are in a group or running(a) with one individual are normally friends.By base he or she, this will mess up the routine, and its takes them out of what they are comfortable with. Employees are apply to their routines, and when taken out of their comfort zone, he or she can be more resistant to change. Failure of communication can be a big problem. If employees feel there was a blind side, and nothing communicated slightly these changes, this can backfire. Setting up a meeting with employees can make the transition go a lot easier, and not resistant to these changes. scotch conditions are a factor, and if the employee feels that there is nothing in it for them. Then he or she can be more resistant to change. Employees want to feel that there will be some reward to compensate for the stir up he, or she will be put in to accept the changes.There are a lot of factors for an organization to consider, especially when changes are made. If done properly, an o rganization can have the proper reactions from employees, and the transition will be a complete achievement. Also, management needs to listen to any apprehensions, or fears employees may have. There are multiple methods that can be used when changes are taken place one of the most successful is Lewins Theory of salmagundi.Lewins Theory of ChangeKurt Lewin is best known for the 3-Stage instance of Change. Lewin developedthe 3-Stage Model in the 1950s and is still used to this day. The trey stages are unfreezing, changing and refreezing. The model represents a very simple and hard-nosed model for understanding the change process (2014). This model is still used widely and does serve a purpose for multiple modern change models. If an organization follows the 3-Stage Model of Change, the transition of change will be more effective. For Lewin, the process of change entails creating the perception that a change is needed, past moving toward the new, desired level of behavior and fina lly, solidifying that new behavior as the norm (2014).UnfreezingThe first measurement is unfreezing, for example if there is something frozen in ones freezer it needs to be taken out and thawed out. This is what occurs when changes take place. When a change needs to be implemented, the first step is unfreezing. It is common for individuals to resist change, and in order for this to be successful, the unfreezing step is implemented, and to let others be conscious of what is hindering the organization. During the unfreezing step, it is highly important communication is used to make the transition a lot smoother. Also, it is crucial for individuals to pull ahead how important it is to be accepting to the changes and the logic and reason for why this is occurring. at once the individuals in the organization know how imperative and essential the changes the more undecomposed it is to them and the company.ChangingThe second step is changing, for example once something is unfrozen the n changes can now take place. This changing step, also referred to as transitioning or moving, is marked by the implementation of the change (2014). Now that this step is implemented new behaviors, values, attitudes, and ways of thinking are all put into practice. It will be easier for employees to embrace changes the more prepared they are. It is important there is communication, support, breeding of changes, and time is what is needed for changes to be successful. Change needs to be intend and carried out carefully. With proper support and mentoring the change process should run smoothly, and all involved can transition easily.RefreezingThe third step is refreezing for example, this is the process ofreinforcing the act. This step stabilizes after the change has taken place. If this step is not carried out, this can travel by to employees retracting back to the way things were done before the change was implemented. It needs to be carefully planned out to gibe that retraction d oes not occur, and obligate that this will not happen. The changes also need to be normal and power of the culture of the organization. The success of this can be rewarding to the employees, and organization when the garter of the individuals reached goals during the changing process. The leaders can also acknowledge the hard work put into reaching these goals, and embracing the changes.ConclusionResistance to change occurs quite a bit in any organization. In order for this to be successful, there are certain steps to be taken to ensure the organization embraces the changes. Transition to changes can come easy or be a nightmare to the whole organization. Kurt Lewins theory of change has worked for a long time and is still used for modern change models. Changes are headstone to the growth of the organization, and that of their employees. Using the 3-Stage Model of Change has been a success and has worked for many years. To obtain success, the organization has to embrace the chang es, and to work together, not against one another.Resistance to change is a given, it is a fear of the unknown, educating employees are key to how successful an organization will be once it has been implemented. If used right Lewins Theory of Change should work successfully for any organization. Change is not always easy for some, but if communication, mentoring, and support are all used, then the organization should have complete success. Today, tomorrow, months, and even years from now Lewins Theory of Change will still be working for organizations trying to prevent resistance to change.ReferenceLewins 3-Stage Model of Change Unfreezing, Changing, Unfreezing. (2014). Retrieved fromhttp//www.education-portal.com/academy/lesson/lewins-three-stage-model

Life cycle marketing

The family behavior cycle represents a method via which the market for certain goods and services is segmented according to the stage in the family life that the particular consumer has reached. This trade method takes into consideration the family configuration commencement exercise with young, single persons with no clawren all the way up through marriage, baby bird rearing, and retirement stages. The variables involved in each stage of the fashion model embarrass age, marital status, income, employment (career), and the existence of children (Fritzsche, 1981).One stage in this model is the bachelor stage, which describes persons who no longer live with parents but who have not married or become parents. They usually have a laid-back level of discretionary income despite the fact that their incomes broken iner than average. Because of the fewer financial burdens (mortgages, children, etc.) and their commitment to recreation, such persons are usually interested in acquir e clothing, travel, and basic family furniture or equipment.One magazine that could be used as a marketing tool is People, and TLCs What Not to Wear represents a television program that would be qualified to this group. Both would be effective as they cater to fashion and to the sport interests of that group.Another marketing group according to this model is the enough go up One (Fritzsche, 1981). The Full Nest One stage finds new parents with their youngest child being under the age of six. The parents at this stage have low discretionary incomes because the demands of the children are placed at the highest priority (1981). These persons are then likely only to buy necessities, such as cereals, diapers, and childrens clothing. A television show and magazine that are likely marketing tools for this demographic are (respectively) FOXs Are You Smarter Than a Fifth Grader and Disneys Family Fun magazine. Parents are likely to watch or read them with their children.The Full Nest Three stage describes older parents with high school or college age children. These persons have a better financial position, with wives likely to be at work and more discretionary income (Fritzsche, 1981). Such a household is likely to be interested in buying holidays, nice furniture, and innovative appliances. A good magazine for marketing to such a demographic is Travel and Leisure, as such persons are likely to have the bills and time to take vacations. A good television channel for marketing to them is HGTV, as this features tastefully decorated homes that may give them ideas for buying furniture and appliances. ReferenceFritzsche, D. J. (1981). An analysis of energy consumption patterns by stage of family life cycle. Journal of Marketing Research, 18, pp.227-32.

Sunday, February 24, 2019

Modern public life Essay

Modern reality biography could non exist or function aright with verboten the Media In this essay I willing be discussing the above statement and leaning that without Media, modern ordinary life could not exist. I will eldest explain some key terms to help in the ph adept line including explaining the meaning of the term prevalent liveness. According to the Collins Dictionary The semipublic is con grad in general or the community of a detail place. Public is engaged to talk intimately the feelings and behaviours of people in general. If soulfulness is a everyday figure or is in habitual life, they be well known.Public is used to talk well-nigh things being verbalise or done so that foreveryone sack hear them or squ ar up them. What is meant by the term Public Life is a space where a body of people trick mystify together to discuss issues relating to their group. These groups can be very small like a book club or large like the United Nations and they can di scuss anything from the current Bryce Courtney novel to world peace. Geoffrey Craig in his book The Media Politics and Public Life explains the concept of frequent life as .. A body of people within a guild and a domain within which turn astir(predicate) that society occursThe public is to a fault a subject, and people come together as a public in modern times when they engage in sees of the events, the stories and the debates that circulate in the society. (2002. P49) Public life occurs where occult issues argon brought to the attention of the general public through the use of the media. Without out the media it would be cloak-and-dagger life, not public life. Media, as defined by the Collins dictionary is the plural of medium which is a means of communicating or t from each oneing something. When we talk about the media we do not right use traditional forms of media like naked as a jaybirdspapers, television and wireless provided we also use other forms of media like movies, the internet, transnationals companies and communication technologies. each of these forms of media be sites where the meanings of public life atomic number 18 contend out, debated and evaluated. Our everyday lives could not function properly without the media. Media is a drug that we cannot live in a elective society without. We listen to the radio on the way to work to hear the trade reports and to know where the multi-novas ar hidden.When election time comes, we cant earn John Howard round for dinner to discuss his policies so we rely on the media to show us them through television radio and newspapers. When a cyclone is feeler our way, how do we know to lock up the dramatic art or abandon town? The media inform us. Even the very early smoke signals were a form of media, a form of communication. It is important to stress here that on that point is no way that public life could function without the use of the media as the take inings of our society, the norm s and values of the world in which we live ar the products of living in a mediated world.We as a public only ever see the representations of a breaking story through the television or in the paper. We rely on the media to tell us breaking stories that are happening around the world because of our geographical locations. John Hartley (1992 P1) has noted maculation the public domain and the public dont exist as spaces and assemblies, the public realm and the public are still to be found, large as life in the media. goggle box, popular newspapers, magazines and photography, the popular media of the modern period, are the public domain, the place where and the means by which the public is crated and has its being. In talking about public life we must clarify the notion of having a public sphere. By public sphere we mean any activities that occur in the public eye or that is brought to the attention of the public through the media. Habermas argues that the pilot program public sphere s originated with the early Bourgeois movement in the tea houses, libraries and canvassing societies in England. It was here where people gathered to discuss issues concerning their lives and the society in which they lived. What do this a public sphere was that the people were all gathered in one place discussing issues that were relevant to them.Although this was regarded as one of the buffer democracies that were a voice for the people, Habermas also understood that the early tea house publics were not totally representative of the communities for which they were fighting for. In the early geezerhood women were not included in the tea house discussions, also, only a certain class of people were allowed to enter the tea houses and those that could not instruct would not need to go to reading houses or libraries. Of course those that could not travel to these public events had no said either.This limited the voice of the people to only those that were upper-class, well educate d men that could travel. This was not representative of the wider communities. The succeeding(prenominal) stage in the evolution of public life was when the publishing presses made writings avail qualified to the mass public. This literature was free from state hold back and was the newest site for public life to be contend out on. Of course if you were illiterate the medium was useless but for those that could read and had access to the literature a new public was formed. The reading public was not tied(p) by geographical restrictions.The development of film was again a new medium that with it brought a new public. By now we contribute to understand that there are a huge amount of publics that all pay back their own issues to debate. A person can be part of a number of publics at one time. She may be a genius mother, working at the supermarket, she is part of the conservative party, is a part of a sci-fi reading club, she buys Thai cooking books, buys red wine and goers t o wineries, is part of a mothers group at day care, has a network of other single friends on the internet and is part of a union at work.All of these publics want very specific things and all lobby for diverse things, the private issues become public when they are played out through the different fibres of media. Without the media the issues would not be brought into the public spotlight and would likely not be resolved. It is essential to point out that modern public life is played out through our media consumption and not through our everyday experiences. We conjointly watched the September 11 attacks through our televisions, listened to the disaster unfold on our radios and read about and saw the pictures of the devastation in newspapers.Without these sites we would not drive home see it at all. This highlights the fact that we rely on the media to get information that would not readily be available to us. Peter Dahlgren argues that the public sphere is not just a marketplace for ideas or an information exchange term but also a major societal mechanism for the return and circulation of culture. This idea of the media framing culture is very important because it gives the media majuscule power to give meaning to our identities. Culture, which consist of ideas, customs, norms, values and attitudes are divided by the people of a particular country.Campaigns that promote a type of culture are a good deal produced by g overnment and portrayed through various media outlets. Popular campaigns that frame our culture are the domestic effect ad Australia says NO to domestic violence and the drink driving campaign, that follow out that fact that those things are going against our culture and that that type of behaviours is not accepted. These campaigns are dependant on the media getting the message out there. The main media technologies that are responsible for the communication of public news are television, radio and print and these all function as journal ism.These are seen as the nigh received sources of information as they are governed by laws that protect privacy, defamation and the use of misleading information. Journalisms main role is to seek the truth and tell the masses. Although these forms of media are self regulated (to be free of outside influence) their guidelines that journalists have to leap out by are strict to keep the freedom to self regulate. Television is the most powerful mass medium and is an absolute must in every household. In my house alone there are quartet televisions and there are only 2 people living there.A productivity commission report found that Australias spend over 20 hours per week or 36% of their leisure time ceremony television(Productivity Commission 200, P62). The ability to actually see an event or person and hear them speak makes television the most trustworthy of the media outlets. Politicians often measure the success of a campaign on the presentation of their exposure/policy/media ev ents. Although television has taken over from the print media as the most popular type of news media, many argue that the print media are the most influential mass medium for political debate.Agenda riding horse for the day is mostly done by the quality morning newspapers. Newspapers are often more detailed in their dissemination of public life because they are not restricted by the time factor that is TV. inter elapse is the secret weapon in the fight for a public life. The radio doesnt have the ability to show the audience an event or doesnt even give them a chance to read about an issue but it is the most pervasive forms of media as it can be listened to whilst driving or doing the housework. Politicians often use talkback radio as a direct link to the public.It is often the closet the general public will get to speaking with high profile players. Because the media is the chief agency to communicate public life and the world that we know is based on the representations of the m edia, there is much scrutiny placed on the authentimetropolis of the stories that are shown to us. In Australia there are laws that ensure that one source does not have monopoly over the content of our media, Australias former prime minister capital of Minnesota Keating put it best when he said that the cross ownership laws meant you could be a prince of print or a queen of screen but not both.This means that one person will not be in control of all of the media of our country and so a authentic representation of societys issues would be presented by the media. Again without the media, Australia would not be able to be a democratic society and have a public life. Through many different sites issues and events are played out and become open to the scrutiny of the general public. These different issues and events score discussion between the people that read or hear about them and this is what is meant by a public life.People that are hundreds of miles away from each other can be di scussing the same issues without even having to talk to one another. These systems of communication enable us to live in a democratic society, a society where we can chose who leads us in government and we can discuss issues relating to our society. This would not happen if wasnt for the role of the media. Without the media to portray issues and events we would never hear about a sale on in the city or about governmental policy that is set to affect us all. Public life as we know it would not be able to function properly without the media.ReferencesCraig, Geoffrey. Chapter 1, 2 and 3. The Media, Politics and Public Life. Victoria Allen and Unwin, 2004. Cunningham, Stuart and Graeme Turner. The Media and communications in Australia. St Leonards, Sydney Allen and Unwin, 2002. Dahlgren, Peter. Television and the Public Sphere Citizenship, Democracy and the Media. London Sage, 1995 Grossberg, Lawrence, Ellen Wartella and D. Charles Whitney. The Media and the Public. Media reservation Mass Media in a Popular Culture. Thousand Oaks, CASage, 1998. 357-374 Habermas, Jurgen. The geomorphological Transformation of the Public Sphere An Inquiry into the Category of Bourgeois Society.Trans, T. Burger. Cambridge Polity, 1992. Scannell, Paddy. Public service broadcasting and modern public life Media, Culture and Society. 11(1989)135-166. Thompson, John. The Media and the developing of the Modern Societies The Media and Modernity. Cambridge Polity Press, 1995. 44-69 Wark, McKenzie. Celebrities, culture and cyberspace the light on the heap in a post-modern world. Sydney Pluto Press, 1999. 128-136 http//malagigi. cddc. vt. edu/pipermail/icernet/2004-January/002743. html http//www. zip. com. au/athornto/thesis2. htm http//www. gseis. ucla. edu/faculty/kellner/kellner. html.

Reduction of Demand for Drugs by Incorporation of Elasticity

Prohibited do dosess have been one of the study concerns of the federal official government for the past decades. Various negative effects of disallow medicates not notwithstanding on the user itself but also on the immediate community of the latter have been place. Due to this, various programs has been launched by the federal government just to regulate and pr take downt citizens from dose addiction. iodin of the said government projects to minimize dose addiction would be the intensification of drug treatments aside from the call patrolling etc. The question now would be which of the identified two governments program leave alone be more than impressive?Since prohibited drugs be addictive, users pass on continue to buy the said good even if there is a high risk involving its usage, not to mention that it is dear(predicate) (Kuehlwein, 2007). In other words, drug users will continue to buy as long as their will be someone who will submit them with those prohibited drugs regardless how much will it cost. Therefore, the intensification of drug treatment programs would be more effective as compared to the border patrolling since the former will repress the addiction of the drug users which will eventually removes its pray bouncyity towards elastic demand.On the other hand, border patrolling will only lower down the add up of prohibited drugs in the market which only further increases its price level due to possible shortage as authorities on borders isolate more prohibited drugs. At the end of the day, the root of the problem will not be solved by only patrolling on borders since drug users will always find ways on how to get ganja or cocaine on the streets.This makes the intensification of drug treatment programs more effective since this attacks the root of the problem by minimizing the drug dependency of users which eventually leads to de-escalateting drug usage. At this point, it is already clear that through reducing the demand of drug users to prohibited drugs will solve the said problem of the government more effectively than with the border patrolling. It would be better on the part of the federal government to concentrate more on the drug treatment programs than with border patrolling. AppendixWith the drug treatment program, the elasticity of demand of drug users will shift from being inelastic to being elastic. The good thing with this will be, infra the elastic demand by the time drug users will quit using prohibited drugs, there is a big possibility that they will no longer go back into being drug addicts since they are no longer drug dependent. Whereas, border patrolling will do only no harm on the demand of the drug users and at the identical time will only boost the prices of prohibited drugs on the streets as shown by demand curve1.Demand curve 1 is inelastic while demand curve 2 is elastic and the latter is the end effect of the intensification of drug treatment programs. Reference Kuehlwein, M . (2007). Cocaine and the Elasticity of Demand. Retrieved February 21, 2008, from http//images. google. com. ph/imgres? imgurl=http//www. unc. edu/depts/econ/byrns_web/GreatIdeas/ART/GI05-12. gif&imgrefurl=http//www. unc. edu/depts/econ/byrns_web/GreatIdeas/02-CoreMicro/GI-05. htm&h=411&w=909&sz=10&hl=tl&start=13&um=1&tbnid=wBaZSi2QPBBJ3M&tbnh=66&tbnw=147&prev=/images%3Fq%3Dinelastic%2Bdemand%26ndsp%3D18%26um%3D1%26hl%3Dtl%26sa%3DN

Saturday, February 23, 2019

A Mixed Type

Everybody study hard for beingness successful in their business lifes. They have to finish their grades to graduate and to play role in business show. at that place is no need to say it is the matter of earning notes for surviving. But we must also say that it is the rule the more you subject field hard the more you earn. We can also say the information date of reference has made the stack work harder and learn much more fellowship since two decades. They find themselves in a manner of learning, searching and getting more information while they have to work harder in hostel to succeed in business life.The word businebookmanman is used to describe the people who work while they are studying. So the businestudentman was born in much(prenominal) conditions which had covered his life. Moreover the economic problems are the key effect to the fashion which rack up the students to be a businestudentman. The problematic starts with the personal feelings of a businestudentman. He would never classify himself in his whole life as a student nor a worker. Because of his position is being changed in his environmental partnership he always have to live the diffucilties of this dilemma.This situation often makes him busted while playing his society roles. Acting as a student or as a worker is not properly being applied during this period. For instance, he can not accept an invitation to a host after school because of the necessity for going to work. On the contrary he can not find leisure time to play card game with his colleagues during the lunch-break because he must go to school. Especially if he lives in such(prenominal) a beautiful city like Istanbul, he has to work at the afternoons so that he can not attend to a get together which is arranged by his school friends nearby the Bosphorus in spring monthsThere are also some advantages of being a businestudentman. Taking into his work force of his economical freedom, he has a charming status beyond his scho olmates. He can offer meals to his schoolmates, pay the bills and act as a antique in front of them. Sometimes it would be harmful for his budget scarcely the students like this kind of helpful friends who make them feel better. Also he would be an idol for his friends because of achieving both status. They think there are split of things to learn from the businestudentman which will be useful for their future.Despite the fact that a businestudentman can not entirely feel and live his both status, having had the ratiocination to be successful in playing both his roles and indispensability of the choice of such competitional challenges, his maintainability takes the most effective part of his personality for the businestudentman. So that he has strong personality with good merit and moral values which make himself as a sample in the society. As in the forge emphasized You can not teach an old dog saucy tricks, the businestudentman is like the young dog who finds himself earlie r against the diffulties of a mans life.

Inequality in our Education System Essay

Education is vital to every individuals. It is the foundation of ones development in order to achieve personal distinction. In addition, it excessively equips people the capacity to properly interact with other people. Education serves as a weapon for survival. It empowers ones capacity and provides an edge in any endeavor that one wishes to get involved in. For example, in securing a job, a decent and impressive studyal attainment is one of the qualifications necessary in order to get hired. Schools are designed to provide the satisfactory needs for attaining step direction. Schools should provide competent t apieceers, rigorous plan and neo facilities and equipments. But few Americans are aware of the massive disparity and diversity that are consuming the educational system. Although it is not proper and ideal, the social military position of an individual greatly affects the quality of education that one assimilates (Darling- Hammond, 2008, p. 208). Tracking, in the r ange of education, recognizes the gap between the low-income, nonage students and their well-off peers. Ethnic and linguistic minority students coming from low-income background oftentimes only afford admission to common and vocational courses, thus decreasing their chance, if not totally depriving them from pursuing college education (Mehan and Hubbardm, 1999, n.p). Schools with high concentration of low-income and minority students receive fewer and poor quality learning resources than the other schools within the same district (Darling- Hammond, 2008, p. 208). Along with checkup assistance and social welfare, ideally the education sector should be alloted with a larger portion from the state budget and should be appropriately carve up among all the schools. But ironically, educational fund in the United States has also been unequally distributed to all schools. 10% of the wealthiest school district in the just about industrialized country spend 10 times more than the 10% lea st fortunate.The number of poor and minority students are definitely higher(prenominal) in the least funded schools, mostly located at the central cities and folksy areas, which is lowly funded than the schools in the suburban districts. Recent study shows that Alabama, parvenu Jersey, New York, Louisiana, and Texas and schools with higher ratio of students of non-White American descent receive fewer resources than schools constituent a greater number of White Americans (Darling- Hammond, 2008, p. 208). To address the issue of racial discrimination within the educational system, the idea of hidden computer program was coined. Hidden curriculum pertains to the messages passed on by the organization or pedadogical institution apart from their ordinary statements.The hidden curriculum is aimed to teach the students of school routines and to enable students in acquire along in school and in the society in general. The messages in hidden curriculum may complement or contradict eac h other. In a way, it opens the minds of students to the possibility that some of the innate principles and natural laws enwrap within the democratic political system, may not at all times be practiced (Cornbleth. 2008, n.p). Earlier studies proved that hidden curriculum conveyed in public and private schools were distinguishable. Public schools mainly focuses on donnish classrooms with an emphasis on things like race, ethnicity, disability, and gender or sexual predilection as well as social class, politics, and acculturation (Cornbleth, 2008, n.p). Over the years, we contain overcome indecency caused by racism. As our culture succumbs to the tenets of globalization, people of different faces and races have been drawn closer towards each other. And this trend would ideally allude equality among people born out of different ethnicities. The irregularities in our education systems rooted from unjust policies have caused inequality in our schools. Tracking, has kept the students divide from others based on their skin color and income. Tracking is therefore a form of racism, wherein students coming from different race and low-income background can never avail of the same oppurtunities, benefits and treatment that other students get. School funding policies ramification from tracking, where schools serving more students who they believe are from inferior color and race, receive lesser funds than other schools. And last, hidden curriculum disposes messages that rationalized disparity among students. In any way, the school shall serve as an institution where values and culture formation is hastened. But if an important and delicate institution like schools train disparity amongst the people, then students and the whole society will be deprived of the rights that everyone must equally enjoy.ReferencesCornbleth, Catherine. (2008). Hidden Curriculum. Retrieved whitethorn 3 2008 from http//education.stateuniversity.com/pages/1899/Curriculum-School-HIDDEN-CURRIC ULUM.htmlDarling-Hammond, Linda. (2001). Inequality in Teaching and Schooling How Opportunity Is Rationed to Students of Color in America. In The Right Thing to Do, The Smart Thing to Do Enhancing Diversity in the Health Professions (pp. 208-233). National Academy.Mehan, Hugh and Lea Hubbard. (July 1999). Tracking Untracking Evaluating the Effectiveness of an Educational Innovation. Retrived May 3 2008 from http//crede.berkeley.edu/research/tier/rb3.shtml

Friday, February 22, 2019

Organizational Change Plan Essay

The proposal discussed is Electronic easilyness records. There atomic number 18 numerous advantages to using Electronic Medical health Records however, there are disadvantages as well. I believe that the Electronic wellness Records process subscribe tos to be improved. Staff are having major obstacle using EHRs and this detrimental to the mathematical function beca using up the provide feel uncomfort equal to(p) therefore avoiding using EHRs. In order to veer how the health alimony picturers feel towards using EHRs, focal point must communicate adequately the charter for the change and the great benefits of it. The next step would be for management to explicate the lag by using evidence based processes. In this stage, management must make wont of EHRs simple for staff to follow and provide enthusiasm in using EHRs correctly. An organizational boundary would be deficiency of deadlines, lack of funding, and terminally lack of participation from staff. Lack of deadlines leave staff to make their own deadline according to how necessary they feel the change is. Usu completelyy, invigorated processes get put off because theyre used to the then quick habit and feel that the red-hot process would occupy more(prenominal) prison term and energy.Despite the fact that actu exclusivelyy using EHRs require a plug of training the primary benefit of EHRs is that it doesnt require an unnecessary do of effort. whiz could save snip and make other staffs tasks much easier resulting in faster government issues and more time to focus on more issues. A nonher organizational boundary would be lack of funding. EHRs need computers, trainers/ End users, training manuals, defeat matter unspoileds, and time which could be quite an costly. If an organization does not have the funds to provide training manuals, subject matter experts, or any of the other matters reported then the use of EHRs testament not be possible. Lastly, lack of participation from staff i s an abundant regulatory barrier. Without the use of EHRs by the staff the employees wont verify the benefits of using EHRs and they volition continue to use the old and less rich way. Individual barriers include businesss drudgeing the new information, fear of changing, and computer illiteracy.All the problem stated are rather large personal barriers and are interconnected. One may fear or feel that they dont necessitate to change to EHRs because they are computer illiterate and cant comprehend how to use a computer. When using EHRs ane must have rudimentarycomputer knowledge and be proficient in using all the necessary tools and softwares on a computer and without this knowledge then a person would feel overwhelmed in trying to use EHRs. There are both good and bad operators that may charm my proposed change. An example of a oppose factor would be pathetic acting computers. Positive factors include good communication. Negative factors such as poor performing compute s could negatively impact the use of EHRs significantly. The purpose of using EHRs are to save on time resulting in an increase of productivity precisely if working on a poor performing computer one may be result in going back to compose out information on health records. The main decisive factor in using EHRs is the increase of communication.With the use of EHRs not only all the staff will be able to access a tolerants information but another organization like a hospital or insurance company will be able to get and use the record. Using EHRs inside an organization will surrender for all the staff to view the same information and to be updated. Lewins moulding relates to the change proposed because the process needed to change the process of EHRs which require Lewins three steps unfreezing, changing and refreezing Spector (2010). Unfreezing would be getting the staff to realize that they need to make a change. It is said that communication is indispensable in this step becaus e it is needed to convey the urgency and specific outcome wanted ( channelize Management In Ehr Implementation, 2013). However in this scenario the change wouldnt be to implement EHRs it would be to get the staff to use go from avoiding the use of EHRs to become the new norm. The second step of the Lewins model is change. Change is moving from old habits or behaviors to the new and efficient implementations. information new habits and processes are what happens during this changing phase. Also, resistance is often seen in this stage, usually employees are set in their ways and view the new change as difficult or more challenging therefore they will resist the change Spector (2010). This is where the main problem occurs in the use of EHRs particularly at my place of employment. The staff was introduced to a new method in recording health records however the staff still had doubts and felt fright towards using EHRs. In order to change or prevent the negative attitude towards the ch ange, managers should let the employees know that the new change is necessary and that it contains more benefits than the last process. This is a problem within our organization. Usually providers stateto the workers that a change is going to be made then they train employees immediately and then they leave it up to the employees to continue to use the new process. In addition, managers and other employers should make themselves obtainable to the staff in assisting them with the new change. The last step discussed in Lewins model is freezing.The step freezing ensures that the new process is set in place and will continue to be the new norm. The employees at my workplace were not able to complete the utmost phase freezing because they resisted the change and reverted back to the old process. Internal resources on hand(predicate) to support the change initiatives are using consultants or using expert help or allowing staff to take leading roles in implementing the use of EHRs. Us ing expert help specialists allow the trainees to learn more roughly EHRs and how to prevent and correct problems with EHRs. Allowing staff to implement the use of EHRs through leadership is a very rewarding internal resource (Change Management In Ehr Implementation, 2013). The staff feels good about the change their making and the staff will use EHRs instead of writing this will provide them as well as the viewer with information about a patient and hallow them a better overview on what is happening with a patient.External resources available to support change initiatives are journals or using sites and articles. External resources would be journals, articles or websites on the subject matter of EHRs. These resources allow one to see anything from the purpose of EHRs, the history of EHRs, as well as how to resolve adept issues with EHRs. I believe that increased efficiency in EHRs will sicken the time it takes to access medical records. The pros outweigh the cons. Depending on whether or not staff has basic computer knowledge the education will be minimal as well as time. The advantages include better time management, more efficient communication, and less space taken up by papers and files.ReferencesChange Management in EHR Implementation. (2013). Retrieved from http//www.healthit.gov/sites/default/files/nlc_changemanagementprimer.pdf Spector, B. (2010). Implementing Organizational Change Theory Into Practice (2nd ed.). Retrieved from The University of Phoenix Ebook Collection database.

Kodak Major Case Essay

Kodaks main(prenominal) problem was non fore faceing and adapting to securities industry changes of scathe and competition. Kodak had henpecked the photo need securities industry for almost of the 1900s until competitors bid Fuji began taking food commercialise conduct from Kodak in 1984. Kodak ignored the spic-and-span threats until the late 1990s, relying on their trade place dominance. Problem Analysis Kodak offered trey revealput lines to target various commercialize segments as a part of their Funtime outline to re do good mart touch. Prior to this schema, Kodak offered hardly two harvest lines, Ektar, their super agiotage line, and purplish florid, their premium line.They planned to introduce Funtime insure, an sparing marking remove, which targeted the expense handsome consumer. The target mart is the average movie theatre user who has brusk or no education somewhat guide, buys strictly on price, and is non influenced by advertising th e 50% of buyers that were not inciter trustworthy (40% were strike samplers 10% purchased on price). golden confirming is the premium trademark trail away and is authentic to target average consumers who are already Kodak-loyal or seeking prime(a) photos everyplace price.The superpremium acquire, kingly bullions target market is professionals, serious-minded amateurs and average consumers who pay the premium for professional grade pictures for very excess occasions. (See Appendix A) In the 1990s Kodaks main competitors were Fuji of Japan, Agfa of Germevery, 3M, Konica of Japan, and Polaroid as a late competitor. Kodak has m any ways to differentiate themselves from all of these competitors. As an established photography and movie theatre brand, Kodak has dominated 70% of the market donation in the U. S. where many of their competitors are rude(a) to the market.Kodak has not offered a cliquish or economy fill line bid many an opposite(prenominal) competitors deliver. In the superpremium tier Fujicolor Reala was targeting advanced amateurs and professionals simply era Kodak targeted a to a smashinger extent(prenominal) broad segment with their competing lofty notes line. In the Economy brand tier, Funtime was launched as an economy brand competing with Fujicolor super G, Konica Super SR, and ScotchColor. Funtime was the only pack in this brand tier to be offered only at off-peak film use times and only packaged in honor packs. Kodak dominated the film market all with the 1900s.They never received any major competition until Fuji began to attack their market share in the 1980s, when they were announced as the official film sponsors of the 1984 Summer Olympics in Los Angeles, Kodak 3 California. Kodak believed their dominance and customer loyalty would continue to carry them as newfangled competitors entered the market and as film prices were gravelning to fall. They netherestimated their competition and did not respond soon en ough. It seemed as if Kodak believed that mickle would not buy an some other film other than Kodak. By the late 1980s the film market began to see many competitors and Kodaks market share began to fall.While nonetheless the governing competitor, their market share fell from 76% in 1989 to 70% in 1994, and similarly the average price of film began to fall. While Kodaks film rolls were in the neighborhood of $3. 50 to $6 per roll, competitors began releasing film under private brands starting at $2. 19. Shortly after the economy film market began to form, Consumer Reports released a superior test of the top 6 films in the market. While Kodak positioned themselves as the superior select film, Consumer Reports reported that, We found most films to be no wear or worse than their competitors of the same invigorateand impart yield prints of same quality. Kodaks liveard, metallic irrefutable, even rank below Fujis economy film. With film market evolving, astragal Merchandiser released a survey in 1991 stating that to a greater extent than 50% of the picture meetrs in the US claim to know nothing or little astir(predicate) photography, and as a results they tend to view film as a trade good, often buying on price alone. This led Kodak to a major repositioning of its film yield line, introducing Funtime film, an economic film line, something Kodak would substantiate never previously considered.Kodak was desperate to repossess some of the market share they had late(a)ly broken and implemented a new strategy to foster re catch some of their market share. They introduced the Funtime Strategy. In this strategy, Kodak would offer 3 lines of film (superpremium, premium and economy). The economy line was new for Kodak since they specialized in high-end photography that was parallel with their high quality brand image. Funtime was to be offered at 20% less than florid accession (their premium brand) and offered in limited quantities only twice a year a t off-peak film use times, 4 months out of the year.Funtime was only sold in valuepacks of two or iv rolls of the two most popular speeds, ISO 100 and 200. The major inconsistency with implementing this new strategy was the lack of advertising spent by Kodak they offered no die hard and a lack of commitment to Funtime. Kodak was too concerned with applying its high moolah margins that they were not bequeathing to crumbnibalize their cause market share to begin with the competition did. Kodak 4 Whereas their focal point was to regain some market share with their new Funtime line, they replaced their superpremium line with Royal specious, broadening their professional target market.They emphasize that Royal bullion could be for very special occasions not just professional photography. Kodak spent 40% of its total film-advertising budget on this line and the other 60% on its lucky cocksure. The Funtime strategy was a last chance effort to regain market share and fight wi th private label brands. It seemed that the economy line was introduced too late to recover the shares that were lost. By only offering it twice a year Kodak seemed as if they were not fully committed to this line. The lack of advertising sent a deceitful message.It appeared as if they were hiding the line as to not take away from their other quality lines. They call fored to keep their high quality image while competing in the low end of the market as s intumesce up. This strategy does not solve their problem of competing with their competitors. The circumstance did not point of reference any new ways that Kodak tried to differentiate themselves from their competitors or inform to their customers why they thought they were superior to them. Kodak offered 3 main lines of film scarce did not inculcate the customer on the difference amid the lines.They state their superpremium, premium and economy lines but did not take time to indoctrinate the consumers of the difference m ingled with the three lines and how they differentiated from their competition. Since Consumer Reports released a study video display that most film rolls in that time performed similarly and printed pictures of compar open quality. Kodak did not take time to distinguish themselves from this new competition but simply relied on their trusted brand name they had built in the age prior. Before differentiating themselves from their competition they should piss reacted immediately to new competition quite a than ignore it.Because Kodak was late to react, Fuji was equal to easily differentiate themselves from Kodak. Kodak should moderate viewed Fujis sponsoring of the LA Summer Olympics as a threat. They should cook immediately started discussion strategies on repositioning themselves to neutralise the competition enchanting their market. Kodak was not prepared for the market changes that came. The week of January 25, 1994, Kodaks ocellus lost 8% in value. Kodak was used to t he large profit margins on film and could not rationalize cigaretnibalizing their own profits by abaseing cost collectible to their rigid management before the whole industry displace prices.The reality was that the film industry was leadenly declining, people viewed photography as a commodity and they were just on the cusp of Kodak 5 the digital era. Kodak was reluctant to come to terms with this new reality. Their competition capitalized on the market changes and private film companies began offering lower cost film of comparable quality. Kodak did not look far enough into the future of the market and were slow to react to competition which is why they failed to remain ahead of their competition and play low any red inkes. election answersDue to Kodaks lost market share, take down stock prices, and declining profit margins, it was evident that the union was headed in a downwardly spiral. Surviving indoors the industry, due to film be a commodity reaping, was not ea sy, and the community was in dire need to revive its own value. To solve its main problem, not foreseeing and adapting to market changes, we envision five election solutions (1) delve into sell market share, (2) better educate customers regarding the products benefits and values, (3) fall more time on research and armment, (4) halting production of theFuntime product, and (5) twain educating customers close the products benefits and values, and spending more time on research and development. resource dissolver 1 Kodak could sell its film in value packs at wholesale stores, such as Costco or Sams Club, in request to regain the market share at bottom the industry. In doing so, this would be a great way for Kodak to tap into market share that had not besides been touched. Film, at this point, had not been sold in larger wholesale packs, and was beingness sold primarily in smaller groupings, at general sell facilities.Because of the recent upward trend with consumers buyi ng in bulk, wholesale sellers were gaining more loyal customers on a daily basis. By selling within these types of stores, companies were more likely to succeed because this was a retail niche that was evolving, and would get peculiar(a) brands and products more consumer recognition. Kodak could have taken advantage of the strong market and loyal customers that a wholesale retail company already has. By partnering with Costco, for example, Kodak could dumbfound its exclusive film partner.With this type of compact, Kodak might be able to capitalize on the exclusivity of Costcos film gross revenue. Also, seeing in recent years that Costco has start a very common place for consumers to have their rolls of film developed, and frequently sells film rolls in value packs, it seems to be a one-stop-shop for families who are unceasingly on-the-go. If Kodak 6 Kodak were to partner successfully with retailers like this, the company would be able to gain unless market share and sales, b ecause people would increase their recognition of this particular brand, and could become the go-to brand for most.Wholesale retailers, like Costco, are extremely popular and swell-trusted. By associating its image with these companies, Kodak would have a competitive advantage over others within the industry, and could be associated with Costcos electropositive identity, thus giving itself a positively-positioned image relative to its competitors. The biggest disadvantage in implementing this solution, however, would be in securing a mutually-beneficial partnership with a wholesale retailer. well-nigh wholesalers would not necessarily be likely to commit to an exclusive partnership to one particular brand (in this case, Kodak), simply because they limit their own product availability, and therefore cut into their own sales. Retailers, like Costco and Sams Club, focus on having a wide cast of products from which consumers may choose. If wholesalers were to commit only if to Kodak , per se, then they could lose out on potential sales from consumers who appetite the competing film product. There is not necessarily an inherent benefit for wholesalers with exclusivity. Alternative Solution 2Apart from selling within wholesale retail locations, another(prenominal) way to regain lost market share is to better educate consumers regarding tv camera film. Film had become a commodity product to most consumers, and there was little customer loyalty to any particular camera film brand. Differentiation between the companies own products, as well as the competitors products, is an all- great(a) aspect of any business. However, it seems that Kodak lacked a differentiation strategy and had not communicated to consumers how its products were positioned positively, relative to those of its competitors.Consumers knew little or nothing about photography, tally to the 1991 survey in Discount Merchandiser. Its lack of educational advertising left field customers in the dark, a s far as the difference between products available. Because many uneducated customers simply buy based off of price alone, Kodak postulate to inform customers why they should pay the premium price, and what benefits come along with turn in that premium. No other film companies were educating consumers about value and benefits, so Kodak had an luck to capitalize on the lack of knowledge thereof. By educating consumers, theyKodak 7 would become familiar with their film inescapably, and the films benefits. Simultaneously, they would also acquaint consumers with the value of their product, when compared to others. As a result, Kodak would receive more brand loyalty. Moreover, in the case study, we are told that Kodak offered three types of films florid Plus, Royal metallic, and Funtime. To the average consumer, Gold Plus and Royal Gold are far too similar in name, and give off the impression that they are of the same quality. Customers were becoming intricate due to the similar ity between these two names.By educating the consumers about its products, consumers would begin to understand the value of Kodaks film relative to competitors, and the inherent differences between its products. However, if this solution were implemented, the likelihood of fashioning a large impact on its own market share would be minimal if implemented by itself. By itself, it would not help repair Kodaks decline in sales, stock prices, and market share (because of its inability to adapt to market trends). permit aside, this would not address the problem of having been unadaptive, at its core.Educating consumers would likely only produce best when paired with another alternative solution. Alternative Solution 3 It was ten years before Kodak responded to the Fujis sponsorship of the Olympic Games. Clearly, Kodak should have had a rapid reception to this threat. Due to their lack of capitalization and prescribed mindset, Kodak lost a vast amount of their market. Kodak should hav e recognized that engineering would advance sooner rather than later. Instead of only focusing on repositioning their film, they should have also tried to advance the technology of their cameras.The refer to a successful business is focusing on the present product, while spending time on researching and developing the future product. Kodak executives should have asked themselves, What tin can we do to get ahead in the market? Seeing that the main problem with Kodak was its inability to anticipate and adapt to future market trends and developments, it should spend more time, efforts, and money on square-toed product development. This late response resulted in a rapid loss of market share. Had Kodak responded to this with more immediacy, its market share would not have dropped so significantly.To prevent market loss in the future, Kodak should invest more time and money on decent developing gold frighten products. Prior to the development of Funtime, the products Kodak 8 within Kodaks camera film portfolio were considered money cows. Due to negative market rumors, the company intended on creating another immediate payment cow, as to maintain its market share. However, had the company spent more time on researching the camera film industry, it might have noticed that developing another cash cow product was not intelligent.Market research is extremely important in knowing what next steps a company should take, and how to create a strategic business plan. Rather than Kodaks executives asking themselves What can we do to sustain our market share? they should have asked themselves What can we do to get ahead in the market? Kodaks strategy was to progress its existing products as stars, and develop a new product (Funtime) as a cash cow. Accordingly, the star products (Gold Plus and Royal Gold) would be funded and, ultimately, further promoted.In asking the wrong questions, Kodak forged its own demise Funtime became a question mark product, liquidating reve nues made by the existing cash cows. By spending more time on analyzing rate of flow trends and advancing technologies, Kodak could develop products that would help it recover lost market share and become a dominating force within the industry. The biggest disadvantage in implementing this, however, would be the encounter of product failure. Kodaks executives would need to make informed decisions regarding whether such developmental risks are worth product failure. Alternative Solution 4As mentioned in the case study, Funtime film would be offered only twice a year at offpeak film use times. Kodak confused its customers in regards to the value of its product. In the eyes of the consumers, offering a different product only at certain times of the year, with a lower price, brought down the value associated with Kodak film. The case mentions that Kodaks stock had lost 8% in value on rumors of a price cut on film. If rumors of a price cut brought down its stock prices, then adding a l ower quality product, like Funtime, would also bring down company stock prices.In analyzing Kodaks products with a BCG Matrix (see Appendix B), Funtime could be viewed as a question mark, whereas each of its other products were cash cows. The market share for lower quality film was not growing and did not generate much cash. Often times, dog products should be divested. Kodak should have cursorily determined whether the Funtime Film Kodak 9 would develop into a cash cow or dog. Because Kodak was only selling this product during the off seasons, Funtime could never become a cash cow.While developing Funtime would have been a great solution given normal circumstances, developing a new lower quality product amidst negative market rumors was a risky move. another(prenominal) companies, such as Fuji and Polaroid, had dog products, and were fighting to become cash cow products. To retain the market share it already has, and since the Funtime product is already developed, though, Kodak sh ould phase out its production. This would turn the product into a dog, and over time, would be fully liquidated. Some foreseeable cons with this solution would be the costs incurred from attribute inventory and phasing out a product.This would further cut into company revenues, making it more difficult to return from a decline in stock price. Alternative Solution 5 We believe that a combination of Alternative Solutions 2 and 3 would be an effective solution for Kodak. Education leave explain the products values and benefits, while simultaneously maintaining its exceptional brand image. By educating customers and anticipating future market trends, not only is Kodak able to retain its loyal customers, but positively position themselves in the minds of non-Kodak-loyal film consumers, as well.This, however, only speaks to part of its main problem. Accordingly, this education needs to be aided by proper market analysis, so that Kodak is able to foresee market trends, and is able to rea ct accordingly. The company must focus equally on both(prenominal) the present and the future. By using this two-pronged approach, between education and proper R&D, the company is able to educate consumers within the market for film, and extraly, determine how to term of enlistment ahead of the competition. Proposed Solution In direct reference to Kodaks main problem (not foreseeing and adapting tomarket changes), we highly suggest that Kodak choose Alternative Solution 5 spend more time educating customers and communicating the value of Kodaks products, as well as investing more efforts in proper product development, aided by effective market analysis. By educating customers, Kodak is able to both lock-in the loyalty of stream customers, sustain its competitive advantage, and find additional ways to attract more new customers. Moreover, investing its time Kodak 10 and money on proper product development and analysis depart allow Kodak to grow within the developing market.As a r esult, Kodak would be able to develop a star product, while maintaining several cash cows. Implementation Product In regards to the product emotional state cycle, Kodaks current product Gold Plus, exists in the maturity stage and their primary target at this point is to defend and regain market share. To do this, Kodak needs to redevelop an existing line that leave behind appeal to a broader consultation of photographers. We are going to introduce Royal Gold to replace the current film, Ektar, in the high-end segment.At the same time we are going to propose to keep our premium product, Gold Plus, where its currently at in the in-between segment and over the running of a year, as we want to phase it into the low-end of the middle segment, and make the price competitive with economy brands. This is partially because most consumers do not buy as much from the middle segment. Therefore, we want to enter a more profitable market segment. By phasing Gold Plus into the lower end, we can compete in both the high and low-end market.However, we cannot go about this by simply dropping the price of Gold Plus immediately. Mainly because doing so, in the eye on the customer, leave behind cause confusion and potentially reduce brand equity. Instead, we depart drop prices once or twice a month over the course of a year. This way, both products exit be positioned better, in that we will be competitive in both areas. Royal Gold will be targeted to a broader customer base. It will be targeted to professionals and serious amateurs, as well as any photographer seeking film for special occasions, as referenced in the case study.Royal Gold will produce a sharper image and overall a better quality photo, thus attracting customers who prefer to have options in what they do with their photos. Those wishing to potentially enlarge the photo will have a finished product that is so crisp they will have the peace of mind in knowing it will not jeopardize the integrity of the pictur e. Royal Gold will be available for purchase in a variety of forms. In order for Kodak to be profitable with this new product it will need to be sold in individual packages, as well as packs of three and/or six in order to give customers a variety in selection.Kodak 11 Place Royal Gold and Gold Plus will be sold in places where other Kodak products are currently being sold. There are several retail outlets that carry Kodak products so purchasing the new line will not be difficult or hard to find. The distribution will be allocated in amounts that will maximize profitability and will be captivating to customers who are selective in where they buy film. Our main distribution for Royal Gold and Gold Plus will be to discount and surgical incision stores, about 34% the eased decline in pricing will not be as noticeable in such a store.Next will be to drug stores who typically do not offer as many discounts unless a customer is part of their rewards program, about 25% will be distributed to such. Camera shops will get about 15% of the distribution, as this will attract the customer base that Gold Plus targets, those photographers seeking a more professional picture. It is in the in camera owned shops that single rolls of film will be purchased more frequently. The other 26% will be allocated to supermarkets and wholesale clubs. We predict profits will be maximized greatly coming from these establishments, especially in sales of the three/six value packs.It would be wise of Kodak to track the profits where the film is distributed within the first few months after repricing Gold Plus, gauge consumer convey and produce and distribute enough film in order to satiate the market. Price While trying to implement an economy brand, Kodak failed when releasing Funtime film. The consumer was not educated in the differentiation between the superpremium Royal Gold, premium Gold Plus, and economy Funtime. Although the market was searching for a product from Kodak that would b e introduced in the economy brand, Funtime was unsuccessful.By taking Funtime off the shelves, the economy portion of the Kodak market is unavailable. Gold Plus is Kodaks current lowest brand of film, but still offers higher quality over competing economy brands. Due to the stages in the product life cycle, Gold Plus price will of course decrease. Gold Plus has already experienced its peak times of sales during the introduction and growth stages. Now that Gold Plus has been on the market for a while, it is now in the maturity stage of its life cycle, as sales have begun to stabilize. In order for a product to still succeed in the Kodak 12maturity stage, the product must stand out among competitors. Implementing a gradual price decrease will lento lower Gold Plus into the economy level tier without adding an constitutional new Kodak line. Eventually, a 15% price cut would give Gold Plus a price of $2. 96, $. 05 more than the Fujicolor Super G and Konice Super SR economy brands. St ill allowing Kodak to have a distinguished brand image over competitors in the economy brand, this would place Gold Plus as a premium brand competing with competitors of the economy level. Sending coupons to customers is another way to help Kodak gain back market share in the decreasing market.Coupons create brand recognition and make customers feel like they, personally, are receiving a great deal. Because perception is reality, it is important for Kodak to position its brand as a product of high value. Instead of drastically cut down prices, Kodaks gradual price decrease, along with coupons, will help gain back the market. Making coupons available to customers helps Kodak keep their value. On the other hand, Royal Gold is still in the growth stage due to the substitute of Kodaks previous superpremium film, Ektar.When Kodak implements Royal Gold into the market, replacing Ektar, Royal Golds price is 20% lower than the previously existing Ektar, at $4. 19. In the superpremium mark et, Fujicolor Reala is selling at $4. 69, a $. 42 increase over Kodak Ektar. By gradually decreasing the price of Royal Gold, overtime, it will at long last take the place of Gold Plus previous position. In 1993, the premium brand, Gold Plus sold at $3. 49, competing at the same price as Agfacolor XRG. Gold Plus price was standard of the industry. Gold Plus no longer has the power of setting the price due to the lack of market share and position in the product life cycle.Instead of allowing Gold Plus to completely diminish from the market, diffusing it into the economy tier will still give Gold Plus a competitive edge. Promotion In order to regain market share, it is important for Kodak to advertise the benefits of Royal Gold and Gold Plus film. A honest picture can prove quality of film alongside educating through commercials, Kodak will ensure the consumer knows exactly what to look for in film. Mailing out coupons is another great form of advertising. Promotion will help Kodak educate, along with create brand recognition. In turn, customers will purchase Kodak film and avoid post-purchase dissonance.By launching an advertising campaign and Kodak 13 emphasizing the semipermanent quality of Kodak, as well as educating the customer on distinctions between each product, consumers will be attracted to the film best suited for their needs. Kodak can gain a larger market share by inform the customer what they are gaining from purchasing Kodak film before even incoming the store. This campaign, done through commercials, emphasizes the benefits of buying each Kodak product. As Royal Gold is new to the market, more advertising must be focused to educate consumers about the product.Devote 60% of the advertising budget to Royal Gold and 40% to Gold Plus, allowing Royal Gold more resources to takeoff as a new product. Pinpointing the idea that the average picture taker can take a picture like a professional, without being targeted to professionals. A commercial repr esenting Royal Gold as well as Gold Plus is necessary to show the perk of each product. The innovation of Royal Gold coming from Ektar, which was originally targeted to professionals, adds confusion to the average photographer, assuming the consumer must be a professional to purchase the product.By making it clear to the market that Royal Gold is targeted to the consumer wishing to capture the special moments, the average consumer will be more drawn to the product. Gold Plus advertisement will focus on the value of everyday quality film. Whenever you take a picture, Gold Plus is there for you, always dependable in any situation. In a Kodak commercial, Royal Gold is the film used to capture the special first moments of a baby being born. Gold Plus is the dependable film for irresistible times thereafter when the baby is constantly photographed.As a result of consumers being uneducated in the film market, the general hesitation of purchasing film will come from being unaware of the be nefits each film provides. Educating consumers, promoting benefits of Kodak and showing the attributes important in the Gold Plus as well as the Royal Gold film will lead consumers to the correct product. With the correct promotional strategy, the education will be suited for the target market, resulting in a satisfied consumer.